Zongchuan 1929 Voedselverpakking by Wei Jiang

Zongchuan 1929 Voedselverpakking by Wei Jiang is a highly esteemed winner of the very prestigious 2024 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2024

Zongchuan 1929 Voedselverpakking

by Wei Jiang

Client: Xi'an Yiwen Brand Design Co., Ltd

A' Design Award in Silwer Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #152257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zongchuan 1929 Voedselverpakking

Zongchuan 1929 dien ook as 'n unieke seën vir die ontvanger. As 'n geskenk vir die Draakboot Fees, speel dit 'n belangrike rol in die oordrag van emosies tussen mense. Die temperament en kultuur wat dit aanbied, weerspieël die persoonlikheid en beskawing van die geskenkskenker. Zongchuan 1929 is ontwerp om 'n gevoel van die gedruis van Chang'an se stadsbeeld en die warmte van sy mense te gee. Die unieke boksopening en drukproses, sowel as die gebruik van volhoubare papier, weerspieël ook die handelsmerk se sosiale verantwoordelikheid as 'n gevestigde Chinese handelsmerk.

The Recognition

About the A' Design Award in Silwer

Zongchuan 1929 Voedselverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Zongchuan 1929 Voedselverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Zongchuan 1929 Voedselverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
Dimensions & Packaging: The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
Tags: Festival, Colorful, Elegancel, Historical
Production Technology: The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
Design Challenge: The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
Research: Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
Inspiration: Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
Project Duration: The project started in May 8, 2022 in China and finished in May 20, 2022.
Operation Flow: The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
Team Members: Wei Jiang
Image Credits: Xi'an Yiwen Brand Design Co., Ltd