Yancha Teeverpakking by Binguowenhua Binguowenhua1

Yancha Teeverpakking by Binguowenhua Binguowenhua1 is a highly esteemed winner of the very prestigious 2024 A' Design Award in Yster in Verpakkingsontwerp Competition Category.

YsterVerpakking· 2024

Yancha Teeverpakking

by Binguowenhua Binguowenhua1

Client: Yancha

A' Design Award in Yster Winner in Verpakking Category

10,685

Verified Award Winner

Verify Award Status for #152713

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yancha Teeverpakking

Yancha is 'n verpakkingsontwerp geskep vir 'n tee wat bedoel is om longgesondheid te ondersteun. Die verpakking volg 'n minimalistiese benadering en het 'n rustige, gracieuse voorkoms. Wit lynwas-skildering word gebruik om 'n oosterse karakter te gee, en die uitleg steun op die formaat van antieke rolle. Die grafika illustreer die twaalf tradisionele handgemaakte teebereidingsprosesse. Die boks meet 357 by 168 by 80 millimeter. Die ontwerp verbind 'n eeue-oue tradisionele resep met moderne produksie en bied die produk duidelik aan verbruikers aan.

The Recognition

About the A' Design Award in Yster

Yancha Teeverpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Yancha Teeverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Yancha Teeverpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed exclusively for YANCHA, this packaging represents the dedication of YANCHA in providing a new choice for lung health support to modern individuals affected by issues such as tobacco, haze, exhaust fumes, and cooking fumes. In addition, YANCHA inherits a century-old traditional formula for promoting lung health, combining it with traditional tea-making techniques, and applying modern biotechnology for improvement.
Dimensions & Packaging: Weight: about 7kg, size: 357mm*168mm*80mm
Tags: YANCHA, tea making flow chart, oriental picture scroll, oriental flavor, ancient method
Production Technology: The national patented technology is used in the preparation process: "a kind of smoke-clearing and lung-clearing tea and its preparation method"
Design Challenge: Packaging design is a dynamic field where new trends and styles are constantly emerging. Designers must understand the culture, preferences and consumer behavior of the target market to effectively convey product information and brand values, making attractive packaging design relevant to the target market Linking is a challenging task.
Research: While maintaining the shape and taste of the tea, long-term drinking of the tea has a significant effect on degrading nicotine in the human body. The tea is a daily lung-nourishing product suitable for the whole family. Consumers affected by problems such as oily smoke will be provided with new options for light lung maintenance.
Inspiration: The product follows the principle of minimalist design, with an overall aesthetic and graceful appearance. The packaging adopts the technique of white line wash painting to present an oriental essence. Inspiration is drawn from the creative techniques of ancient scrolls, and inspiration is derived from the twelve traditional manual tea-making processes.
Project Duration: The project started in Guangzhou in July 2022 and was completed in Guangzhou in June 2023. The illustration of the tea making flowchart was publicly released on Weibo in June 2023
Operation Flow: It is the same as brewing tea in daily life. Take 5 grams of tea and brew it with boiling water at 90°C for 3-5 minutes. Make it twice a day to achieve the daily effect of nourishing the lungs and lightening the lungs.
Patents: Patent name: A kind of smoke-clearing and lung-clearing tea and its preparation method
Patent No.: ZL201210282232.1
Owner: Li Jiaxian
Release time: November 18, 2015
Team Members: Edward Song
Vicky Wang
Will Teng
Lanbo Yang
Yuanfeng Chu
Rannie Chu