Smoothies Kosbrandmerking by Andromachi Kakava

Smoothies Kosbrandmerking by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 A' Design Award in Yster in Verpakkingsontwerp Competition Category.

YsterVerpakking· 2024

Smoothies Kosbrandmerking

by Andromachi Kakava

Client: ABC Design Communication

A' Design Award in Yster Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #152745

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Smoothies Kosbrandmerking

In 'n wêreld wat voortdurend in beweging is en waar tyd dring, reageer Jean Paul Lab smoothies deur in sespakke vol pret en heerlike geure te fiets. Fietsryers word die simbool van vryheid. In alle seisoene beweeg hulle onkonvensioneel en vrymoedig, terwyl hulle weë ontdek wat hul lewens met plesier vul, net soos die smaak wat in smoothies weggesteek is. Dit is tyd om los te laat en na die magiese wêreld van geure van Jean Paul Lab te reis deur die roetes van plesier te volg.

The Recognition

About the A' Design Award in Yster

Smoothies Kosbrandmerking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Smoothies Kosbrandmerking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Smoothies Kosbrandmerking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Dimensions & Packaging: Label: Width 110mm x Height 160mm
Tags: smoothies, jean paul lab, vintage, packaging
Production Technology: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Design Challenge: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Research: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Inspiration: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Project Duration: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Operation Flow: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Team Members: George Ziakas
Costas Lakis