Xijiu Liquor Alkoholiese Drankieverpakking by Yamin Zhu

Xijiu Liquor Alkoholiese Drankieverpakking by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award in Yster in Verpakkingsontwerp Competition Category.

YsterVerpakking· 2024

Xijiu Liquor Alkoholiese Drankieverpakking

by Yamin Zhu

Client: Forty-Nine Union Design Department

A' Design Award in Yster Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #152860

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Liquor Alkoholiese Drankieverpakking

Die ingewikkeld ontwerpte bottel, versier met die Chinese karakter "Xi" vanuit vier perspektiewe, simboliseer geluk en vreugde. Die lewendige Sjinese rooi kleur maak dit geskik vir feestelike geleenthede. Die harmoniese vermenging van ronde dop en vierkantige liggaam weerspieël antieke Sjinese filosofieë. Wanneer gepaar, roep die bottels die gekoesterde simbool van dubbele geluk op, verteenwoordigend van tradisionele huweliksgebruike. Hierdie ontwerp eer nie net kulturele erfenis nie, maar verbeter ook die gebruikerservaring deur 'n unieke ergonomiese struktuur vir moeitelose hantering te verskaf.

The Recognition

About the A' Design Award in Yster

Xijiu Liquor Alkoholiese Drankieverpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Xijiu Liquor Alkoholiese Drankieverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Xijiu Liquor Alkoholiese Drankieverpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
Dimensions & Packaging: Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology: The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
Design Challenge: The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
Research: There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
Inspiration: The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
Project Duration: The project started in April 2023 in Shanxi,China and finished in May 2023.
Operation Flow: One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
Patents: 202330190867.8