Eidon Avec Bierverpakking deur Lin Zhang and Chengbin Jiang

Die ontwerp Eidon Avec Bierverpakking deur Lin Zhang and Chengbin Jiang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2024

Eidon Avec Bierverpakking

deur Lin Zhang and Chengbin Jiang

Kliënt: China Qingdao Eidon Avec Beer Ltd.

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

10,507

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #153437

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Eidon Avec Bierverpakking

Eidon Avec is 'n geskenkboksstel geskep vir 'n proereeks van vier ambagsbiere. Die stel bevat vier aluminiumbottels, elk 250 millimeter hoog, binne 'n buiteboks wat 420 millimeter lank, 270 millimeter hoog en 130 millimeter diep is. Vier oorspronklike illustrasies is met die hand geteken en digitaal weergegee, een vir elke bier. Die kunswerke deel 'n mitiese verhaallyn geïnspireer deur Europese legendes en deur die kuns van bierbrouery. Die groot bottelformaat bied ruimte vir lewendige beeldmateriaal. Die stel is ook geskik vir geskenkgewing tydens feesvieringe.

Die Erkenning

Oor die A' Design Award in Brons

Eidon Avec Bierverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Eidon Avec Bierverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Eidon Avec Bierverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Afmetings & Verpakking: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Etikette: Craft beer design，China design，illustration design
Produksietegnologie: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Ontwerpuitdaging: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Navorsing: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Inspirasie: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Projekduur: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Spanlede: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng