Vivo X Series Buitelugadvertensie-installasie deur Output

Die ontwerp Vivo X Series Buitelugadvertensie-installasie deur Output is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Silwer in die Reklame, Bemarking en Kommunikasie Ontwerp-kompetisiekategorie.

SilwerReklame· 2024

Vivo X Series Buitelugadvertensie-installasie

deur Output

Kliënt: Output

Wenner van die A' Design Award in Silwer in die Reklame-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #153807

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Vivo X Series Buitelugadvertensie-installasie

Vivo X Series is 'n buitelugadvertensie-installasie wat by die North Bund in Sjanghai aangebied is. Die installasie reproduseer twee selfone op 'n 1:1-skaal, wat 'n voubare reuseskerm van tot 8 meter hoog en byna 12 meter lank vorm. Hoëdefinisie-LED-skerms, geboë LED-skerms en advertensiemateriaal met verskillende oppervlakteksture pas by die voorkoms en afwerking van die werklike toestelle. Radaropsporing, liggaamsvaslegging en blote-oog-3D-tegnologie stel mense in staat om met die digitale inhoud te kommunikeer. Elke skerm volg die hoofkleurskema van een foonmodel.

Die Erkenning

Oor die A' Design Award in Silwer

Vivo X Series Buitelugadvertensie-installasie is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Vivo X Series Buitelugadvertensie-installasie 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Vivo X Series Buitelugadvertensie-installasie is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This installation showcases stunning effects of blending reality and virtuality, delivering a mind-blowing, surreal visual experience to the target audience of mobile phone enthusiasts. The realistic design and high-quality screen display cater to the aesthetic preferences of urban professionals and business individuals, leaving a deep impression on the audience during the experience.
Afmetings & Verpakking: This device faithfully replicates two mobile phones in a 1:1 ratio, creating a super folding giant screen that reaches up to 8 meters in height and nearly 12 meters in length.
Etikette: Superrealistic AR, Digital urban landscapes, Artistic aesthetics, Human-screen interaction, Scenography, Fun factor, Futuristic technological vibes
Produksietegnologie: During the design process, the installation undergoes rigorous material customization and performance testing to ensure durability, robustness, wind resistance, and resistance to obstacles once it is installed on-site.
The installation utilizes high-definition LED screens, curved LED screens, and advertising materials with different surface textures to ensure a 1:1 replica of the phone while maintaining consistency in appearance and detail quality with the actual device.
Ontwerpuitdaging: Ensuring the long-term usability of such a massive mobile phone installation requires strict material customization and performance testing to ensure good durability, robustness, wind resistance, and resistance to obstacles.
In terms of appearance design, meticulous replication is necessary, including how to handle the edge curves of the large screen and the inner screen area of the folding hinge, as well as achieving consistent texture and gloss with the actual device in terms of surface finish.
Navorsing: Considering the different aesthetic preferences of young urban white-collar professionals and business individuals, each of the two large screens follows the main color scheme of the respective smartphone model. In terms of appearance, the design caters to different gender preferences. This delivers a trendy visual experience to the target audience and creates a favorable impression of the product.
Inspirasie: The inspiration for this installation is the fusion of urban landscapes and digital content. The large screen utilizes eye-catching VR augmented reality and naked-eye 3D technologies, combined with the beautiful scenery of Shanghai's Bund, to create a visually appealing and novel experience that embodies the exquisite appearance, attention to detail, and outstanding performance of the mobile phone.
Projekduur: The project is on view from April 9, 2023 to May 4, 2023 at the North Bund in Shanghai.
Bedryfsvloei: By incorporating technologies such as radar tracking, human body capture, and naked-eye 3D, combined with digital content, the installation enables interaction between people and the screen. It can provide real-time monitoring of foot traffic, track interactive data, and facilitate the natural attraction of the product in offline settings.
Beeldkrediete: Secrecy