Jiao Yu Gin Jenewerbottel-verpakking deur Laizhou Distillery

Die ontwerp Jiao Yu Gin Jenewerbottel-verpakking deur Laizhou Distillery is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2024

Jiao Yu Gin Jenewerbottel-verpakking

deur Laizhou Distillery

Kliënt: Laizhou Distillery

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

37,924

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #154181

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Jiao Yu Gin Jenewerbottel-verpakking

Jiao Yu Gin is 'n verpakkingsontwerp geskep vir 'n jenewer wat in Sichuan, China vervaardig word. Die asuurblou glasbottel het 'n slanke geboë lyf met bamboesvlegwerk-reliëfs op die oppervlak. Die reliëfs verwys na die bamboesvlegkultuur van die Sichuan- en Chongqing-streke. Die reliëfoppervlak bied 'n gemaklike greep en 'n gelaagde tassintuiglike ervaring. 'n Bioafbreekbare bamboespapier-etiket bied die produkinligting in 'n duidelike uitleg met kontrasterende kleure aan. 'n Eikehoutprop verseël die bottel en laat toe dat die bottel na elke skink weer toegemaak kan word. Die glas, etiket en prop kan herwin word.

Die Erkenning

Oor die A' Design Award in Silwer

Jiao Yu Gin Jenewerbottel-verpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Jiao Yu Gin Jenewerbottel-verpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Jiao Yu Gin Jenewerbottel-verpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Afmetings & Verpakking: product dimensions, 76 mm x 76 mm x 279 mm
Etikette: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Produksietegnologie: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Ontwerpuitdaging: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Navorsing: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Inspirasie: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Projekduur: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Bedryfsvloei: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Spanlede: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen