Imoment Lae-Alkohol Wynreeks by Hu Wan and Li Jianpeng

Imoment Lae-Alkohol Wynreeks by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 A' Design Award in Brons in Voedsel-, Drank- en Kulinêre Kunste Ontwerp Competition Category.

BronsKulinêre Kuns· 2024

Imoment Lae-Alkohol Wynreeks

by Hu Wan and Li Jianpeng

Client: Netease Yanxuan Trading Co. Ltd

A' Design Award in Brons Winner in Kulinêre Kuns Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Imoment Lae-Alkohol Wynreeks

Jong verbruikers is geneig om lae-alkohol drankies te gebruik om 'n ligte roes te bereik wat ontspanning en vreugde bring en met ander gedeel kan word. Dit help hulle om hul eie oomblikke beter te ervaar wanneer hulle imoment-dranke oopmaak. Die belangrike verkoopspunt van imoment is sy toewyding om verstommende, pragtige en onvergeetlike oomblikke in die lae-alkohol reeks te bied deur middel van ontwerp wat vergelyk met baie soortgelyke produkte op die mark. Deur visuele en fisiologiese bedwelming te vermeng, bied die produk 'n meeslepende ervaring van ligte roes.

The Recognition

About the A' Design Award in Brons

Imoment Lae-Alkohol Wynreeks is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Imoment Lae-Alkohol Wynreeks 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Imoment Lae-Alkohol Wynreeks bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Dimensions & Packaging: Available in multiple sizes and shapes
Tags: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Production Technology: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Design Challenge: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Research: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspiration: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Project Duration: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Operation Flow: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Team Members: Hu Wan
Li Jianpeng
Image Credits: Creator Hu Wan
Illustrator Li Jianpeng