White and Blue Porcelain Sterk Drank Bottelverpakking by Hai Zhu

White and Blue Porcelain Sterk Drank Bottelverpakking by Hai Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2024

White and Blue Porcelain Sterk Drank Bottelverpakking

by Hai Zhu

Client: Shanxi Blue and White Porcelain Distillery Co., Ltd

A' Design Award in Brons Winner in Verpakking Category

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Verified Award Winner
Verify Award Status for #154717

View at A' Design Award Press Release Award Badge

Colors

The Design

About White and Blue Porcelain Sterk Drank Bottelverpakking

Wit en Blou Porselein is 'n bottelverpakkingsontwerp geskep vir premium Chinese Baijiu. Die bottelvorm volg die peervormige Yuhuchun-vaas, en 'n slanke nek maak dit maklik om die drank te hanteer en te bedien. Die blou-en-wit kleurskema is geïnspireer deur tradisionele porselein en word toegepas met die onderglasuur-tegniek van Jingdezhen. Goue Loong-motiewe en Chinese diereriemtekens versier die oppervlak, terwyl die dop gevorm is soos die kop van 'n Loong. Twee variasies is gemaak vir die 30-jaar en 50-jaar verouderde drank.

The Recognition

About the A' Design Award in Brons

White and Blue Porcelain Sterk Drank Bottelverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat White and Blue Porcelain Sterk Drank Bottelverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. White and Blue Porcelain Sterk Drank Bottelverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging is specially designed to celebrate the Year of the Loong, one of Chinese Zodiac years. It features an elegant colour scheme inspired by blue and white porcelain, exuding a refreshing and coordinated appeal. Its sleek body mirrors the contours of the pear shaped Yuhuchun vase celebrated in ancient poems, showing dynamic vitality and natural grace of curves. The vivid Loong motifs on the bottle captures the essence of Chinese culture with their distinctive patterns and colourway.
Dimensions & Packaging: A one-pound package: 18.5 x 31 x 15mm
A three-pound package: 24.5 x 45 x 19mm
Tags: Packaging for Premium Chinese Baijiu, The Theme of the Loong, Blue and White Porcelain Culture, The Pear Shaped Yuhuchun Vase, Underglaze Technique
Production Technology: Treated through the sophisticated underglaze technique originating from Jingdezhen, the bottle rivals the beauty of the famed Yuhuchun vase. Its unique artistic effect evokes a rich traditional cultural ambiance. The cap is meticulously shaped like the head of the Loong, reflecting the premium quality and luxury of the packaging. The exquisite and distinctive Loong motifs on the bottle hold a universally recognized significance in Chinese Zodiac culture, symbolizing both power and prosperity.
Design Challenge: The main challenge was to reinterpret traditional elements through modern design, all while creating visual depth and unfolding a narrative of traditional culture. In response, this packaging design not just inherits but also evolves the blue and white porcelain craftsmanship, and incorporates the theme of the Year of the Dragon, ultimately transcending the stereotypes of conventional liquor packaging. The outcome is a design with distinctive aesthetic appeal and profound cultural significance.
Research: This packaging design bridges the gap between traditional art and the tastes of modern consumers by integrating blue and white porcelain, as well as the historical and cultural significance of the Year of the Dragon. This fusion underscores a dedication to inheriting and innovating traditional culture and Chinese Baijiu industry. To highlight the premium quality and rarity of Chinese Baijiu, two distinct packaging variations have been crafted for the 30 year aged and 50 year aged varieties.
Inspiration: The bottle serves not only as a liquor vessel, but also as a modern interpretation of blue and white porcelain culture. This packaging integrates elements of this renowned traditional porcelain culture, highlighting the allure and historical significance of traditional Chinese art. The inspiration from blue and white porcelain is enriched by the theme of the Year of the Dragon, adding a mysterious sense and auspicious symbolism to the packaging while celebrating the charm of traditional culture.
Project Duration: The design and development of this packaging started in Chengdu at the end of 2023. It was introduced to the Chinese market in January 2024.
Operation Flow: To harmonize aesthetics with practicality, the design team has intricately adorned the bottle with original Loong motifs and outlined Chinese zodiac characters in gold, enriching the overall visual allure. The cap, shaped like the head of the Loong and coloured in gold, serves as a focal point, and elevates the opening experience into a unique and refined interaction with consumers. Modeled after the Yuhuchun vase, the bottle features a slender neck for easy handling while serving the liquor.
Team Members: Hai Zhu