Die ontwerp Miok Melkbier-verpakking deur Iris Fan is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2024

Miok Melkbier-verpakking

deur Iris Fan

Kliënt: Miok

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #155700

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Miok Melkbier-verpakking

Miok is 'n verpakkingsontwerp vir 'n melkbier wat in blikkies verkoop word. Die drankie kombineer soet en suur melk met bierborrels, en bevat probiotika met 'n lae alkoholvlak. Die ontwerpkonsep is vermenging. Rondom die swewende Miok-letters smelt twee vloeistofvorms saam in 'n nuwe vorm. Die visuele taal is gewaagd, dinamies en vreugdevol. Die logo is die hoofelement op die blikkie, sodat die handelsmerk maklik in die mark herkenbaar is. Elke blikkie hou 375 milliliter. Die verpakkingstelsel sluit geskenkdose, versendingsdose en draagbare dose in vir aanlyn- en winkelverkope.

Die Erkenning

Oor die A' Design Award in Silwer

Miok Melkbier-verpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Miok Melkbier-verpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Miok Melkbier-verpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Afmetings & Verpakking: 375mL per can
Etikette: Mixing, Milk Beer, Packaging, Can, Miok
Produksietegnologie: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Ontwerpuitdaging: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
Navorsing: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Inspirasie: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Projekduur: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Bedryfsvloei: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Patente: Copyrights belong to IBEA, 2021
Spanlede: Iris Fan
Beeldkrediete: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao