Heti Handelsmerk en Verpakking deur Cansu Dagbagli Ferreira

Die ontwerp Heti Handelsmerk en Verpakking deur Cansu Dagbagli Ferreira is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2024

Heti Handelsmerk en Verpakking

deur Cansu Dagbagli Ferreira

Kliënt: Cansu Dagbagli Ferreira

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

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Verifieer Toekenningsstatus vir #158924

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

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Die Ontwerp

Oor Heti Handelsmerk en Verpakking

Heti, vernoem na die Dakota-woord vir Tuiste, bied drankies wat die essensie van tuiste oproep met natuurlike gearomatiseerde geure, wat Noord-Amerika se inheemse plante vier. Hierdie maatskaplike impak handelsmerk wy 'n gedeelte van inkomste aan die ondersteuning van stamgemeenskappe. Moeitelose Wysheid, die handelsmerkkonsep, bevat inheemse styl-illustrasies en geure, met verpakking geïnspireer deur Dakota-kuns se geometriese simmetrie, wat balans en harmonie oordra. Die ontwerp integreer 'n monochrome palet met kleuraksente, wat die diepte van inheemse kuns in 'n moderne konteks beklemtoon.

Die Erkenning

Oor die A' Design Award in Brons

Heti Handelsmerk en Verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Heti Handelsmerk en Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Heti Handelsmerk en Verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Afmetings & Verpakking: 12 oz can label dimensions are 151 x 195 mm
Etikette: native, indigenous, social, infused, drink, illustration
Produksietegnologie: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Ontwerpuitdaging: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Navorsing: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspirasie: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Projekduur: 8 months, 2023-2024, United States and France
Bedryfsvloei: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery