Brons Verpakking · 2024
Hangzhou Scenery Minerale Waterverpakking
by Peng Guozhi
- A' Design Award in Brons 2024 in Verpakking
- CLIENT: Peng Guozhi Strategic Packaging Studio
- Estimated Number of Design Views: 15,021
- Verification code 3498DEAC16 · Verify this award
Colors
About Hangzhou Scenery Minerale Waterverpakking
Hangzhou Scenery is 'n reeks minerale waterverpakkings gebaseer op 'n glasbottel. Die bottel is 60 mm breed, 60 mm diep en 210 mm hoog, en hou 318 milliliter. Die skraal vorm ondersteun 'n gemaklike greep. Glas word gebruik in plaas van plastiek, sodat die bottel herbruik kan word en afval verminder word. Die etikette word vervaardig deur hitte-oordrukdruk en bedek 'n groot deel van die glas. Die illustrasies toon landmerke van Hangzhou, China, waaronder die Westmeer, die Groot Kanaal en die Xixi Nasionale Vleilandpark.
About the A' Design Award in Brons
Hangzhou Scenery Minerale Waterverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Hangzhou Scenery Minerale Waterverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Hangzhou Scenery Minerale Waterverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Press Kit
- Unique Properties
- The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
- Dimensions & Packaging
- Width 60mm x depth 60mm x height 210mm
- Tags
- Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
- Production Technology
- Use heat transfer printing technology to produce labels on the glass bottle.
- Design Challenge
- Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
- Research
- In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
- Inspiration
- Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
- Project Duration
- December 2023,launched in Hangzhou, China.
- Operation Flow
- The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
