Silwer Verpakking · 2024
Gota Velsorgverpakking
- A' Design Award in Silwer 2024 in Verpakking
- CLIENT: NZ Skin Care Co., Ltd
- Estimated Number of Design Views: 47,699
- Verification code 522D74D87F · Verify this award
Colors
About Gota Velsorgverpakking
Gota is 'n verpakkingsontwerp vir velsorgprodukte. Die ontwerp put inspirasie uit die Maori-verhale van Nieu-Seeland. Drie natuurlike spesies van die land vorm die kern van die visuele elemente: die mamaku-varing in groen, rooi alg in rooi, en die conus in blou. Figure van plant- en dierfossiele word op die buitenste boks vertoon. Die oppervlaktekstuur boots natuurlike klip na, en gereliëfde en verdiepte areas voeg diepte by. Die doppie is van PP en ABS vervaardig en dra die patroon van die sleutelbestanddele. Die serumbottels gebruik 'n roterende teleskopiese drupper.
About the A' Design Award in Silwer
Gota Velsorgverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Gota Velsorgverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Gota Velsorgverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Press Kit
- Unique Properties
- The ancient Maori tale of New Zealand inspires this packaging design. The packaging incorporates the original natural species of the MAMAKU FERN, red alga, and conus in New Zealand, aiming to convey the deep and inextricable connection between humans and the earth. The design utilizes fossil figures of plants and animals to imply the combination of natural plant and animal ingredients and modern technology, introducing consumers to natural and pure skincare products.
- Dimensions & Packaging
- 54mm*54mm*209mm
82mm*82mm*72mm - Tags
- Skincare product packaging, New Zealand Maori tales, Animal and plant fossils, Red, green and blue colour schemes, Eco friendly craftsmanship
- Production Technology
- The surface texture of the packaging mimics natural stone, providing an enhanced tactile experience. The embossing and debossing treated surface not only enriches the overall tactile and visual experience but also gives a third dimensional sense. The cap employed PP and ABS materials and an embossing process to imprint the key ingredients pattern of the product onto the surface. Additionally, the multilayer spraying process improves wear resistance and durability.
- Design Challenge
- The challenge was encountered in expressing the Maori lore and reverence for nature through the packaging. To address this, the packaging design pays tribute to the natural heritage of New Zealand by employing three of its original natural ingredients as the core visual elements and presenting them on the outer box as figures of fossilized plants and animals. The design aims to showcase the ancient and enduring life force of nature, echoing the anti ageing advantages of the skincare product.
- Research
- The Maori people of New Zealand are known for their deep respect and gratitude for nature. In traditional Maori medicine, several plant and animal ingredients have been identified for their skin repairing properties. Drawing inspiration, the design team has explored the earth and sea, carefully selecting ingredients with unique bioactivity and efficacy. These ingredients have been applied to skincare products through modern extraction and processing technologies for anti ageing effects.
- Inspiration
- The brand draws inspiration from the Maori tales of New Zealand. It aims to embody the vibrancy and mystery of the earth and ocean in products and impart the wisdom and power of Maori culture. The packaging comprises three thematic shades of green, red, and blue, with green representing the robust vitality of the MAMAKU FERN, red from the energy rich red alga, and blue symbolizing the conus in the mysterious ocean, highlighting the purity of the product and its efficacy in caring for skin.
- Project Duration
- In November 2020, the project was launched in New Zealand and was created and developed in collaboration with Sephora, a subsidiary of LV Group. The project was presented at the branded Shanghai show of Sephora from November 17 to 19, 2023, and launched in December 2023 at Sephora in China.
- Operation Flow
- The cap of the bottle is printed with the natural element pattern of the key ingredients of the product so that consumers can intuitively understand the composition of the product, which enhances the reliability and attractiveness of the product. The serum products employ rotating telescopic droppers to provide consumers with a convenient and safe use experience.
