Pepsi X Spotify Primêre Funksie: Drankbeverpakking by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award in Brons in Verpakkingsontwerp Competition Category.
BronsVerpakking· 2024
Pepsi X Spotify Primêre Funksie: Drankbeverpakking
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award in Brons Winner in Verpakking Category
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- Verified Award Winner
- Verify Award Status for #159644
The Design
About Pepsi X Spotify Primêre Funksie: Drankbeverpakking
Boekteks: Pepsi x Spotify is 'n beperkte-uitgawe drankblikontwerp geskep vir 'n Egiptiese gehoor. Die kunswerk kombineer die visuele identiteite van Pepsi en Spotify in gelyke mate. Vetgedrukte Pepsi-blou word gemeng met die helder groen wat deur Spotify en die rap-toneel in Egipte gedeel word. Die agtergrond maak gebruik van glitch-patrone en lae gesnyde papier met handgeskrewe liedjieteks. 'n QR-kode wat op die blik gedruk is, laat mense toe om na 'n Pepsi-liedjie te luister wat vir 'n kontantterugbetalingsveldtog geskep is. 'n Invloedryke-kit is saam met die blik vervaardig.
The Recognition
About the A' Design Award in Brons
Pepsi X Spotify Primêre Funksie: Drankbeverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Pepsi X Spotify Primêre Funksie: Drankbeverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Pepsi X Spotify Primêre Funksie: Drankbeverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Inspiration
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
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