Pepsi Big Football Event LTO Drankverpakking by PepsiCo Design and Innovation

Pepsi Big Football Event LTO Drankverpakking by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2024

Pepsi Big Football Event LTO Drankverpakking

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award in Silwer Winner in Verpakking Category

118,111

Verified Award Winner

Verify Award Status for #159649

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Big Football Event LTO Drankverpakking

Pepsi Big Football Event LTO is 'n drankverpakkingsontwerp met 'n beperkte tydsaanbod wat geskep is vir 'n groot sokkertoernooi wat in 2022 in Katar gehou is. Die verpakking toon foto's van werklike sokkerondersteuners van verskillende nasionaliteite, wat die intense vreugde vasvang wat tydens 'n wedstryd ervaar word. Verffilters is op die beelde toegepas om die gebruik van gesigverf onder ondersteuners in herinnering te roep en om 'n artistieke voorkoms te gee. Bypassende sleutelvisuele elemente en animasies brei dieselfde grafiese taal uit. Die doel is om die handelsmerk tydens die geleentheid met plaaslike sokkerondersteuners te verbind.

The Recognition

About the A' Design Award in Silwer

Pepsi Big Football Event LTO Drankverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Pepsi Big Football Event LTO Drankverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Pepsi Big Football Event LTO Drankverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
Inspiration: The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.

Read the Press Release