Notoginseng Medisyneverpakking by Zhaocheng He

Notoginseng Medisyneverpakking by Zhaocheng He is a highly esteemed winner of the very prestigious 2024 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2024

Notoginseng Medisyneverpakking

by Zhaocheng He

Client: Wen Guan Zhuang

A' Design Award in Brons Winner in Verpakking Category

13,600

Verified Award Winner

Verify Award Status for #159869

View at A' Design Award Press Release Award Badge

Colors

The Design

About Notoginseng Medisyneverpakking

Notoginseng Radix Et Rhizoma is 'n tradisionele Chinese medisyne met uitstekende terapeutiese effekte. Die kombinasie van kolle in die verpakking vorm 'n bergvorm, wat nie net die groei-omgewing van Panax notoginseng poeier weerspieël nie, maar ook die poeieragtige vorm daarvan uitdruk. Die ontwerp van hierdie verpakking in swart en blou breek die tradisionele persepsie in die bedryf, wat die verpakking vol mode en kwaliteit maak. Die verpakking van die binneboks is gerangskik en gekombineer om 'n landskapskildering vol Oosterse artistieke konsepsie te vorm.

The Recognition

About the A' Design Award in Brons

Notoginseng Medisyneverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Notoginseng Medisyneverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Notoginseng Medisyneverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Panax notoginseng is a traditional Chinese medicine. It is packaged in the form of dots to form the shape of mountains, which not only reflects the growing environment of panax notoginseng powder but also expresses its powdery form. The collision of black and blue makes the packaging full of fashion and quality sense. The packaging of the inner box is arranged and combined to form a landscape painting full of eastern artistic conception.
Dimensions & Packaging: 125mmX215mmX50mm
Tags: Health, medicine, fashion, artistic conception, powder
Production Technology: This outer box is made of tinplate with relief on top. The combination of matte and varnish gives a delicate feeling. There are four small boxes inside made of environmentally friendly paper.
Design Challenge: Most similar products in the market are mainly packaged in red and green, and we use black and blue to design this packaging, breaking the traditional understanding of the industry.
Research: Panax notoginseng is a traditional Chinese medicine. It has a very good therapeutic effect. Designing the powder form of Panax notoginseng through dots is not only a cultural inheritance and induction, but also an expression of modern aesthetics.
Inspiration: The inspiration comes from the mountains where Sanqi powder grows and the powdery form of Sanqi. The inspiration for the pattern of the sprawling mountain ranges comes from the famous ancient Chinese painting of thousands of miles of rivers and mountains.
Project Duration: The project lasts 2 month
Operation Flow: This packaging retains the characteristics of traditional Chinese medicine and enhances the brand's fashion sense through the collision of black and blue, bringing consumers a better brand impression.