Extra Melty Upgrade Mint Verpakking by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 A' Design Award in Brons in Verpakkingsontwerp Competition Category.
BronsVerpakking· 2024
Extra Melty Upgrade Mint Verpakking
A' Design Award in Brons Winner in Verpakking Category
- 14,104
- Verified Award Winner
- Verify Award Status for #160786
The Design
About Extra Melty Upgrade Mint Verpakking
Die ontwerpspan het gedraai rondom die idee van smeltende sneeu, wat die produk se stresverlightende eienskappe simboliseer. Daar is versoek om herkenbare handelsmerk elemente soos die EXTRA-logo en die swoosh te behou, daarom het die ontwerpspan die swoosh visueel ontwikkel in 'n skipiste om 'n toneel te bou waar die strokiesprentkarakter pret kan hê, wat die tema weerklink. Dit is opmerklik dat die vrug meer as 'n smaakwenk gespeel het, maar 'n lewendige sneeuplankie was, wat die vertelling voltooi het. Dit is bedoel dat die oomblik van proe van die pepermuntsuur 'n ski-agtige ervaring in die mond sowel as in verbruikers se gedagtes bring.
The Recognition
About the A' Design Award in Brons
Extra Melty Upgrade Mint Verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Extra Melty Upgrade Mint Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Extra Melty Upgrade Mint Verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
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