Judinstrom Beer Bierverpakking deur Olha Takhtarova

Die ontwerp Judinstrom Beer Bierverpakking deur Olha Takhtarova is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Yster in die Verpakkingsontwerp-kompetisiekategorie.

YsterVerpakking· 2024

Judinstrom Beer Bierverpakking

deur Olha Takhtarova

Kliënt: SOTB and D

Wenner van die A' Design Award in Yster in die Verpakking-kategorie

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Verifieer Toekenningsstatus vir #160960

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Kleure

Die Ontwerp

Oor Judinstrom Beer Bierverpakking

Judinstrom Beer is 'n verpakkingsontwerp geskep vir 'n vakmansbrouery in Montreal, Kanada. Die verpakking gebruik 'n standaard 473 ml aluminiumblik, met 'n etiket van 5 by 8 duim wat deur fleksografie gedruk is. Skandinawiese motiewe word aangebied in 'n moderne interpretasie deur middel van plat grafiese illustrasies en 'n lettertipe met reguit lyne en hoeke. Die kleurpalet kombineer diepblou, tinte van grys en wit. Die minimalistiese uitleg hou die handelsnaam, biertipe en alkoholinhoud leesbaar, terwyl 'n gedeelde visuele kern dit moontlik maak om verdere bierstyle by die reeks te voeg.

Die Erkenning

Oor die A' Design Award in Yster

Judinstrom Beer Bierverpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Judinstrom Beer Bierverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Judinstrom Beer Bierverpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Afmetings & Verpakking: Label size 5 x 8 inches.
Etikette: Beer Packaging, Scandinavian design, Label, Craft brewery
Produksietegnologie: Standard aluminum can 473 ml, Flexography.
Ontwerpuitdaging: Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Navorsing: The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Inspirasie: The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Projekduur: The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Bedryfsvloei: Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.