Cats in a Box Kommunikasieontwerp by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 A' Design Award in Yster in Reklame, Bemarking en Kommunikasie Ontwerp Competition Category.
YsterReklame· 2024
Cats in a Box Kommunikasieontwerp
Client: Adote Um Gatinho
A' Design Award in Yster Winner in Reklame Category
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- Verified Award Winner
- Verify Award Status for #161093
The Design
About Cats in a Box Kommunikasieontwerp
Die ontwerpspan se veldtog het vernuftig gedurfde illustrasies met 'n vrolike atmosfeer gekombineer, met die doel om covid-19 mites te ontsenuwee en katadopsie te bevorder. Navorsingsgedrewe het dit wanopvattings ontbloot, wat gelei het tot impakvolle boodskappe en produklyn-ontwikkeling. Deur 'n lewendige bemarkingsbenadering en 'n suksesvolle liefdadigheidsbasar het die veldtog nie net fondse ingesamel nie, maar ook gemeenskapsopvattings uitgedaag en 'n meer ingeligte en deernisvole gemeenskap bevorder.
The Recognition
About the A' Design Award in Yster
Cats in a Box Kommunikasieontwerp is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Cats in a Box Kommunikasieontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Cats in a Box Kommunikasieontwerp word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success. - Dimensions & Packaging
- Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various. - Tags
- Cat, Pets, Adoption, Illustration, Color
- Production Technology
- It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
- Design Challenge
- How to touch people about the serious and sensitive subject of abandoned kittens at the country.
- Research
- The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
- Inspiration
- During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
- Project Duration
- The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
- Team Members
- Daniel da Hora
- Image Credits
- Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.
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