Brons Verpakking · 2024
Passion Fruit Bier
by Jin Zhang
- A' Design Award in Brons 2024 in Verpakking
- CLIENT: Wuhan Sanbu Brand Design
- Estimated Number of Design Views: 14,789
- Verification code 5363F1423F · Verify this award
Colors
About Passion Fruit Bier
2024 is die Jaar van die Draak in China. Die handelsmerk van hierdie bier word "Golden Dragon Spring" genoem, dus beeld die ontwerper die "draak" uit wat die handelsmerkgees en Chinese gees verteenwoordig, wat 'n belangrike visuele element van hierdie verpakking word. Terselfdertyd is dit 'n ambagsbier met 'n grenadellasmaak. Die ontwerper gebruik die takke en blare van grenadella, sowel as die belangrikste koringare en hoppe in die brou van bier, om 'n lewendige toneel te skep wat die verfrissende smaak van grenadella beklemtoon.
About the A' Design Award in Brons
Passion Fruit Bier is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Passion Fruit Bier 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Passion Fruit Bier bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Press Kit
- Unique Properties
- The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
- Dimensions & Packaging
- height 250mm x diameter 80mm
- Tags
- Beer, Jinlongquan, SANBU Design, Wuhan packaging design
- Production Technology
- The bottle is made of iron
- Design Challenge
- As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
- Research
- Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
- Inspiration
- The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
- Project Duration
- The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
- Operation Flow
- The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
- Patents
- InBev jinlongquan beer (Hubei) Co., Ltd
