Avand Verpakking vir Gebak by Masoud Najafi Amirkiasar

Avand Verpakking vir Gebak by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award in Yster in Verpakkingsontwerp Competition Category.

YsterVerpakking· 2025

Avand Verpakking vir Gebak

by Masoud Najafi Amirkiasar

Client: Avand Pastry

A' Design Award in Yster Winner in Verpakking Category

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Verified Award Winner
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Colors

The Design

About Avand Verpakking vir Gebak

Avand is 'n verpakkingreeks wat vir 'n boetiek-gebakhandelsmerk geskep is. Die reeks sluit drie koekboksies, 'n koekiedoos en 'n papierbeker in. Handgeskilderde kwaswerk word met digitale kuns gekombineer om vrye vorme te vorm wat soos 'n kunswerk lyk. Diepgroen en goud word as die primêre handelsmerkkleure gebruik. Die geskilderde oppervlaktes weerspieël die handgemaakte aard van die gebak en die sorg wat tydens produksie geneem is. 'n Dinamiese identiteitsbenadering word toegepas, sodat die verpakkings uiteenlopende artistieke indrukke dra eerder as 'n enkele vaste patroon.

The Recognition

About the A' Design Award in Yster

Avand Verpakking vir Gebak is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Avand Verpakking vir Gebak 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Avand Verpakking vir Gebak word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
Dimensions & Packaging: Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc
Tags: Packaging, Design, Pastry, Cake, Cookie,
Production Technology: A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production.
Design Challenge: The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
Research: The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
Inspiration: The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer.
Project Duration: The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
Operation Flow: The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
Image Credits: Designer: Masoud Najafi.
Strategist: Nima Saade