Luna Alpina Verpakking by Arman Auzhanov is a highly esteemed winner of the very prestigious 2025 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.
SilwerVerpakking· 2025
Luna Alpina Verpakking
Client: Eurasia Elite
A' Design Award in Silwer Winner in Verpakking Category
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- Verified Award Winner
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The Design
About Luna Alpina Verpakking
Arman Auzhanov, ontwerper van Kasakstan, het 'n volledige vodka-projek vir die premium sektor geskep. Hy het beelde van die Maan en Ruimte as 'n duidelike semantiese kode gebaseer op moderne tegnologie materiale gebruik. Die posisionering is gebaseer op twee USP's: emosioneel (vodka word vervaardig in ooreenstemming met die fases van die Maan) en rasioneel (dit word gesuiwer deur middel van Maansteen filtrasie). Die persoonlik gevormde bottel het verdiepte relief as maankraters. Vir die etiket het hy materiaal met mikrokristalle gebruik wat die dinamiese beeld van die sterrehemel skep, en Lens Fresnel vir die beeld van die Maan. Futuristiese geskenkverpakking voltooi die beeld.
The Recognition
About the A' Design Award in Silwer
Luna Alpina Verpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Luna Alpina Verpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Luna Alpina Verpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.
The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.
For the label we use a material making the starry sky image n dynamics, which supports the theme of space.
Futuristic gift packaging makes a mysterious image - Dimensions & Packaging
- Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm - Tags
- luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
- Production Technology
- We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.
The label is made of special material with a velvet effect, with millions of glittering crystals.
The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.
Futuristic gift packaging combines matte plastic and metal. - Design Challenge
- Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
- Research
- Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.
People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real. - Inspiration
- For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials. - Project Duration
- The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
- Operation Flow
- The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
- Patents
- Copyrights belong to Arman Auzhanov, 2021-2024
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