Iced Hop Gin Verpakking deur Michael Held

Die ontwerp Iced Hop Gin Verpakking deur Michael Held is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2025

Iced Hop Gin Verpakking

deur Michael Held

Kliënt: Michael Held

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

12,360

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #163667

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Iced Hop Gin Verpakking

Die gin se smaak, geskep deur 'n infusie van hoppie en pepermunt, word weerspieël in sy visuele identiteit. 'n Bevrore hoppiekegel saam met 'n starende uil vang die vars, koel essensie van die drankie. Die oorheersing van pepermunt word weerklink in die buiteverpakking deur skakerings van blou en gestileerde ysblomme. Hierdie koue, skoon tema gaan voort in die matte glasbottel, waar 'n metallic etiket die ysige indruk versterk. Subtiele ryppatrone en sneeuflokaksente is in reliëf op die oppervlak aangebring, wat die vars tema versterk. Elke element ondersteun die gin se verfrissende karakter.

Die Erkenning

Oor die A' Design Award in Brons

Iced Hop Gin Verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Iced Hop Gin Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Iced Hop Gin Verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The frozen hop cone paired with a mystic owl visually reflects the gin's unique flavor profile, dominated by spicy hops and refreshing peppermint. The coolness of mint shapes the overall impression, mirrored in the outer packaging with cool blue tones and ice flowers. This frosty theme extends to the frosted glass bottle, with a metallic label enhancing the icy feel. The recurring owl emblem adds a sense of freshness and determination, highlighting the gin's direct, strong taste.
Afmetings & Verpakking: 72 mm x 72 mm x 193 mm
Etikette: Gin, Infused, iced, owl, hop,
Produksietegnologie: In cooperation with the founder, we created the Gin packaging totally from scratch including the material mix. Through these well-chosen and simple materials like the frosted glass and the reflective label the design visually prepares the customer for the upcoming fresh and crisp taste experience.
Ontwerpuitdaging: At first, I experimented with different bottle types i.e. brown beer bottles with crown caps or bow closure. Also, I went for a green color theme for the label with classical Blackletter typography. This has led to, a direction of traditional Franconian craft beer design. The idea of peppermint infusion was not directly visible.
Navorsing: Not applicable
Inspirasie: The packaging is inspired by handcrafted beer using design elements often seen in craft brewing, like the detailed image of a hop cone. This connects to the idea of quality and care in making the product, similar to how craft beers are made. The frosted glass bottle and metallic label add to this handmade feel, showing that the gin, like craft beer, is made with attention to detail and tradition.
Projekduur: The project began in November 2023 and was completed in March 2024. The selection of a suitable mix of materials was especially challenging, as the small production volume meant that an attractively priced paper had to be used for the label and outer packaging.

The gin is produced in a small town in Franconian Switzerland and is sold purely locally in the farm store of the small fruit farm.
Bedryfsvloei: The fine feel of the velvety, smooth bottles with their fine structure is reminiscent of the feathers of an owl. The asymmetrical label design visually highlights the unconventional character.
Spanlede: Michael Held
Beeldkrediete: Images: Photographer tm studios visuelle medien GmbH, 2024.