To Meet Appelverpakkingsontwerp by Ziqiong Li

To Meet Appelverpakkingsontwerp by Ziqiong Li is a highly esteemed winner of the very prestigious 2025 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2025

To Meet Appelverpakkingsontwerp

by Ziqiong Li

Client: ONE DESIGN Brand Co., Ltd

A' Design Award in Silwer Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #163720

View at A' Design Award Press Release Award Badge

Colors

The Design

About To Meet Appelverpakkingsontwerp

Hierdie ontwerp gebruik 'n minimalistiese estetika met lewendige kleure. 'n Kenmerkende oormaatse appel op die verpakkingomslag skep 'n treffende visuele impak. Hierdie unieke kenmerk laat die verpakking uitstaan in enige uitstalling, wat verbruikers help om die produk later maklik te herken. Dit bou ook die handelsmerk se visuele beeld, verbeter handelsmerkherkenning en bereik die bemarkingsdoelwit van beter onthoubaarheid deur herhaalde blootstelling.

The Recognition

About the A' Design Award in Silwer

To Meet Appelverpakkingsontwerp is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat To Meet Appelverpakkingsontwerp 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. To Meet Appelverpakkingsontwerp is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design has a minimalist aesthetic enhanced by vivid colors, resulting in a striking visual representation for the product packaging - an iconically oversized apple. This unique feature makes the packaging stand out in different display arrangements, helping consumers recognize it at later times. Moreover, it aids in building the brand's visual identity and improves brand recognition. Repeated exposure helps the brand achieve its marketing goal of strengthening memorability.
Dimensions & Packaging: 350mm*350mm*120mm
Tags: Brand identity, super symbols, creativity, interaction
Production Technology: Paper printing involves processes like hot stamping, embossing, and UV coating.
It is presented using special papers such as those with magnetic buckles and tactile paper.
Research: This brand is sold in major southern Chinese cities, targeting middle - to high - end consumers aged 25 - 40.
Our design is based on the main consumer groups and aesthetic needs identified through market analysis.
The aim is to create market - catering designs, using design power to help the brand establish a market foothold and achieve greater commercial value.
This project has achieved e goal of creating packaging at represents the product and engages in dialogue with consumers.
Inspiration: Let the product packaging promote the product and convey the brand concept through the super - symbol design. Write a blessing on the packaging like "May all the good things come to you as you eat this apple." This aligns with Chinese consumers' cultural perception of apples, as they are considered to bring good fortune and peace. Include the latitude and longitude to show the high - quality origin of our products. Also, add a water droplet element to let consumers more directly feel the freshness of the apple.
Project Duration: The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
Operation Flow: Engaging opening meods can attract consumers. Uncover the apple to show hand - drawn illustrations and evoke the joy of a bountiful harvest. Then, reveal an airplane window with rolling apples. The overall box design, along wi the detailed graphic design, work together to inform consumers about e professional cultivation process of the apples until they are ripe. It also conveys at the fruit is transported by the fastest air freight to deliver it to consumers in the best condition.
Team Members: Li Ziqiong
Cai Xueqin
Wen Wanqi
西安一宫格品牌传播有限公司One Design Brand Communication Co., Ltd.