Colorful Zhangzhou Handelsmerk Produkverpakking deur Yangchao Wu

Die ontwerp Colorful Zhangzhou Handelsmerk Produkverpakking deur Yangchao Wu is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2025

Colorful Zhangzhou Handelsmerk Produkverpakking

deur Yangchao Wu

Kliënt: Yangchao Wu

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

23,653

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #164285

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Colorful Zhangzhou Handelsmerk Produkverpakking

Kleurvolle Zhangzhou is 'n verpakkings- en identiteitstelsel wat vir 'n stadshandelsmerk geskep is. Die ontwerp dek 'n visuele identiteitstelsel, geskenkverpakking, 'n aflyn-ervaringsruimte en 'n aanlyn lewensdiensplatform. Rooi en die affodilblom word as die hooftemas gebruik, geïnspireer deur plaaslike geskiedenis, gebruike en argitektoniese patrone. Afsonderlike temas word ontwikkel vir produkte soos maankoekies, tee en aandenkings. Elke boks meet 260 mm in breedte, 260 mm in diepte en 140 mm in hoogte. Innoverende verpakkingstrukture verbeter beskerming tydens vervoer, en volhoubare materiale word gebruik.

Die Erkenning

Oor die A' Design Award in Silwer

Colorful Zhangzhou Handelsmerk Produkverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Colorful Zhangzhou Handelsmerk Produkverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Colorful Zhangzhou Handelsmerk Produkverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Afmetings & Verpakking: Width 260 mm x Depth 260 mm x Height 140 mm
Etikette: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Produksietegnologie: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Ontwerpuitdaging: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Navorsing: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Inspirasie: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Projekduur: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Bedryfsvloei: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Spanlede: Chief Designer: Yangchao Wu
Beeldkrediete: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.