Foogo Verpakkingsontwerp deur Jiwon Jung

Die ontwerp Foogo Verpakkingsontwerp deur Jiwon Jung is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Yster in die Verpakkingsontwerp-kompetisiekategorie.

YsterVerpakking· 2025

Foogo Verpakkingsontwerp

deur Jiwon Jung

Kliënt: Hongik University

Wenner van die A' Design Award in Yster in die Verpakking-kategorie

12,935

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #167596

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Foogo Verpakkingsontwerp

Foogo is 'n verpakkingskonsep geïnspireer deur Koreaanse kostrukke, wat oorspronklikheid, mobiliteit en gebruikersvriendelike ontwerp beklemtoon. Gevorm soos 'n mini kostruck, wyk dit af van konvensionele doosverpakking om die gees van Koreaanse straatkos te weerspieël. Deur verskillende truktipes—karavane, vans en sleepwaens—te inkorporeer, vang dit die dinamiese bekoring van Koreaanse sielkos vas. 'n Afneembare handvatsel voeg draagbaarheid en gebruiksgemak by. Deur tradisionele elemente met 'n moderne aanbieding te vermeng, bied Foogo 'n meesleurende visuele ervaring en tree dit op as 'n kulturele brug wat die verhaal en emosie van Koreaanse kos deel.

Die Erkenning

Oor die A' Design Award in Yster

Foogo Verpakkingsontwerp is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Foogo Verpakkingsontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Foogo Verpakkingsontwerp word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Foogo is a packaging experience inspired by diverse Korean food truck styles, emphasizing originality and portability. Unlike conventional box packaging, Foogo is designed as an intuitive food truck shape, reflecting the identity of Korean soul food. It incorporates various truck types like caravans, vans, and trailers, capturing Korean street food’s dynamic essence. And detachable handle enhances convenience, while Foogo bridges tradition and modernity, creating an immersive visual experience.
Afmetings & Verpakking: Signature Truck Package: 80mm × 140mm × 100mm
Caravan Package: 70mm × 120mm × 80mm
Trailer Package: 210mm × 75mm × 135mm
Inner Package: 75mm × 45mm × 95mm
Homemade Mix Package: 100mm × 50mm × 165mm
Etikette: Korean street food, food truck packaging, soul food, snack branding, interactive packaging, cultural experience, mobile street food, K-food design
Produksietegnologie: Foogo is made with eco-friendly paperboard, ensuring lightweight durability. Precision die-cutting maintains structural stability, while offset printing with matte and gloss coatings enhances texture. A foldable design allows easy assembly, and a reinforced detachable handle ensures convenience. The manufacturing process prioritizes sustainability and efficiency, creating packaging that is both aesthetic and practical, aligning with modern eco-conscious design trends.
Ontwerpuitdaging: The biggest challenge was translating the food truck experience into functional packaging while ensuring stability. Traditional box structures lacked authenticity, requiring prototyping and material refinement. Balancing cultural authenticity with global appeal was another challenge. Foogo overcame these hurdles by merging design functionality with emotional storytelling, creating a visually engaging and immersive representation of Korean soul food.
Navorsing: This study examines how packaging enhances cultural storytelling in consumer experiences. Research analyzed the global appeal of K-food, the emotional connection to nostalgic snacks, and how interactive packaging influences perception. Surveys and prototypes confirmed that culturally immersive designs enhance engagement. Foogo’s food truck-inspired packaging was developed from these insights, ensuring a meaningful and relatable experience for international audiences.
Inspirasie: While traditional Korean cuisine like bibimbap and bulgogi is globally recognized, Korean soul food remains largely unknown. Street snacks like gamja hotdog, egg bread, and dalgona are more than just food—they hold cultural significance and nostalgia. Foogo was inspired by Korean mobile food stalls and trucks, recreating the excitement of holding a warm snack on a cold day. The packaging captures this authentic street food experience, making Korean soul food accessible worldwide.
Projekduur: The project started in Seoul in February 2024 and was completed in Seoul in November 2024.
Bedryfsvloei: Foogo’s unboxing simulates purchasing from a real food truck. The opening mechanism resembles a serving window, enhancing the authenticity of the experience. A detachable handle ensures portability, making it easy to carry. Design elements such as food truck signage create a realistic street food ambiance. Foogo is not just packaging—it is a storytelling tool, engaging consumers in a multi-sensory experience that extends beyond taste.
Patente: This work is all original images not copyrighted.
Spanlede: Design Director : Jiwon Jung
Beeldkrediete: This work is all original images not copyrighted.