Goud Verpakking · 2025

Moutai Shengyue Flying Fairy Drankverpakking

by Ying Song Brand Design Shenzhen Co, Ltd

A' Design Award in Goud 2025 in Verpakking
CLIENT: Kweichow Moutai Co.,Ltd.
Estimated Number of Design Views: 132,493
Verification code 072D10D499 · Verify this award

View at A' Design Award Press Release

Colors

About Moutai Shengyue Flying Fairy Drankverpakking

Moutai Shengyue Flying Fairy is 'n verpakkingsontwerp vir 'n Chinese baijiu-drank. Die ontwerp put inspirasie uit die Vlieënde Fee-figure wat in die Dunhuang-muurskilderye uitgebeeld word, in die besonder die musiekgod in Grot 401 van die Mogao-grotte, wat met 'n grasieuse houding 'n sheng-instrument vashou. Die hoofkleur is karmosynrooi gaas, 'n tradisionele Chinese kleur, en die patroon op die metaalbotteldop is met 'n tradisionele emaljetegniek vervaardig. Die boks maak van die regterkant af oop en bevat 'n tweelaag-wolkpatroonstruktuur aan die binnekant. Die stel meet 140 by 105 by 280 millimeter en gebruik papier, keramiek en metaal.

About the A' Design Award in Goud

Moutai Shengyue Flying Fairy Drankverpakking is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Moutai Shengyue Flying Fairy Drankverpakking 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Moutai Shengyue Flying Fairy Drankverpakking wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Press Kit

Unique Properties: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
Dimensions & Packaging: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
Tags: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
Production Technology: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Design Challenge: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
Research: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
Inspiration: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
Project Duration: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
Operation Flow: The box is opened from the right side, and the bottle is opened from the top metal cap
Image Credits: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024