Die ontwerp Gushu Jinzhu Gedroogde Vrugte Verpakking deur Chushan Design is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Goud in die Verpakkingsontwerp-kompetisiekategorie.
GoudVerpakking· 2025
Gushu Jinzhu Gedroogde Vrugte Verpakking
deur Chushan Design
Kliënt: Shenzhen Chushan Design Culture Group Co., Ltd.
Wenner van die A' Design Award in Goud in die Verpakking-kategorie
Geverifieerde Toekenningswenner
Verifieer Toekenningsstatus vir #170992Die Ontwerp
Oor Gushu Jinzhu Gedroogde Vrugte Verpakking
Gushu Jinzhu is 'n geskenkboks ontwerp vir gedroogde longan-vrugte. Die boks gebruik 'n deksel-en-basisstruktuur en meet 360 by 240 by 90 millimeter. Die buitekant toon 'n eeue-oue longan-boom met goudfoelie-letterwerk, gegraveerde teksture en tweeling-Loong-figure wat met longan-ranke omstrengel is. 'n Binneplakkaat beskryf die tradisionele droogambag en die vogwerende funksie. Die boks bevat vier akrielflesse met botaniese etikette en 'n seladon-geglasuurde teebak van 130 millimeter wat as 'n vrugtebak dien. Die oranjerooi kleur dui op 'n feestelike geleentheid.
Die Erkenning
Oor die A' Design Award in Goud
Gushu Jinzhu Gedroogde Vrugte Verpakking is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Gushu Jinzhu Gedroogde Vrugte Verpakking 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Gushu Jinzhu Gedroogde Vrugte Verpakking wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.
Agter die Ontwerp
Persstel
Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.
- Unieke Eienskappe
- Harvested from wild centuries-old longan trees, this packaging reimagines the Loong ("Chinese celestial guardian") as a spiritual anchor - the trunk morphs into its sinewy form adorned with botanical motifs, symbolizing nature's vitality. The front panel features "Twin Loong Playing with Pearl", where GuShu JinZhu becomes the celestial pearl, embodying auspiciousness. The seal script (Wang Yi Mao) collides with matte metal plaques, bridging heritage craftsmanship and cyber-esque futurism.
- Afmetings & Verpakking
- The gift box measures 360mm*240mm*90mm, containing 4 jars of dried longan and a 130mm-diameter Song Dynasty Celadon Glaze tea bowl (gift included)
- Etikette
- Dried Fruit, Loong, Song, Ceramics, food
- Produksietegnologie
- This Heaven-Earth Lid structure centers on a centuries-old tree with GuShu JinZhu (Centuries-Old Golden Longan) gold-foiled atop, radiating timeless grandeur. Engraved textures depict Twin Loong symbiotically coiled with longan vines, while an inner Republic-era poster details heritage craftsmanship and moisture-proof functionality. The set includes 1 Song Dynasty Celadon Glaze tea bowl (as fruit tray) and 4 acrylic jars with botanical stickers mirroring exterior motifs, achieving cohesive sophistication.
- Ontwerpuitdaging
- How can we translate China's abstract historical legacy into a replicable visual symbolic system? By initiating "elemental archaeology" - excavating visual languages from Song Dynasty ceramics, the Twin Loong Playing with Pearl (Shuang Long Xi Zhu), and Republic-era newspapers - we construct a multi-layered symbolic framework. This system not only deepens young generations' connection to cultural identity but also manifests China's confidence in asserting its aesthetic sovereignty on the global stage.
- Navorsing
- This initiative revitalizes China's ancient traditions through youthifying time-honored brands like Wang Yi Mao, reinterpreting Song Dynasty utensil aesthetics, reconstructing the Loong (Chinese Dragon)'s localized narrative, and preserving longan's traditional craftsmanship. When heritage rejuvenation elevates artisans' incomes and eco-friendly materials upgrade industrial chains, design transcends aesthetics to become a social engineering catalyst - reshaping cultural ecosystems while driving sustainable economies.
- Inspirasie
- Loong, the spiritual totem of Chinese civilization, embodies the nation's vitality and historical continuity. Inspired by centuries-old longan trees - their roots evoking Loong's sinewy form, fruit textures mirroring sacred scales - we translate the Taoist philosophy of "tree metamorphosing into Loong, Loong birthing pearls" into contemporary design.
- Projekduur
- The project was officially launched in Shenzhen, China, in June 2024 and reached full implementation by November 2024.
- Bedryfsvloei
- The gift box orchestrates a multi-sensory unboxing journey. Its vibrant orange-red hue ignites festive joy and appetite stimulation. Functional compartments not only safeguard contents but also weave heritage storytelling - detailing the Celadon Glaze tea bowl's craftsmanship and time-honored longan dehydration techniques. The included Song Dynasty tea bowl, paired with golden longan, elevates the culinary ritual into a poetic homage to the Song literati's refined aesthetics.
- Spanlede
- Yin peng
Li linlin
Zeng menghao - Beeldkrediete
- Image #1: Photographer Lu Weiyu, KaiGua, 2024.
Image #2: Photographer Lu Weiyu, KaiGua, 2024.
Image #3: Photographer Lu Weiyu, KaiGua, 2024.
Image #4: Photographer Lu Weiyu, KaiGua, 2024.
Image #5: Photographer Lu Weiyu, KaiGua, 2024.
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