Cny Design For The Year Of The Snake Melkverpakking deur Mengniu Gaoke Fresh Dairy Products

Die ontwerp Cny Design For The Year Of The Snake Melkverpakking deur Mengniu Gaoke Fresh Dairy Products is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2025

Cny Design For The Year Of The Snake Melkverpakking

deur Mengniu Gaoke Fresh Dairy Products

Kliënt: Mengniu Gaoke Fresh Dairy Products

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

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Die Ontwerp

Oor Cny Design For The Year Of The Snake Melkverpakking

Cny Design For The Year Of The Snake is 'n beperkte uitgawe melkverpakkingsetiket wat vir die Chinese Jaar van die Slang geskep is. Die etiket is gemaak van dubbellaag deursigtige BOPP-materiaal. Die boonste laag vertoon 'n geometriese slangpatroon wat geluk simboliseer. 'n Rooi driehoekige hoek met 'n verhewe rand laat toe dat die boonste laag teruggetrek word, wat verborge seëninge oor temas soos liefde, rykdom, loopbaan en eksamens onthul. Die aftrek-aksie verander die drink van vars melk in 'n klein ritueel. Gelokaliseerde warmstempeling voeg visuele diepte by die ontwerp.

Die Erkenning

Oor die A' Design Award in Silwer

Cny Design For The Year Of The Snake Melkverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Cny Design For The Year Of The Snake Melkverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Cny Design For The Year Of The Snake Melkverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
Afmetings & Verpakking: 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136
Etikette: Year of the snake, Zodiac, Milk, Packaging,Good luck
Produksietegnologie: The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
Ontwerpuitdaging: Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
Navorsing: In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
Inspirasie: In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
Projekduur: The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
Bedryfsvloei: The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
Spanlede: Design Director: Li Huang
Designer:Shen Jia Ting
Beeldkrediete: Mengniu Gaoke Fresh Dairy Products