Una Luna Collection Sjokolade Verpakking by Olha Takhtarova

Una Luna Collection Sjokolade Verpakking by Olha Takhtarova is a highly esteemed winner of the very prestigious 2025 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2025

Una Luna Collection Sjokolade Verpakking

by Olha Takhtarova

Client: Sot B&d

A' Design Award in Brons Winner in Verpakking Category

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Verified Award Winner

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Colors

The Design

About Una Luna Collection Sjokolade Verpakking

Una Luna is 'n verpakkingsontwerp vir 'n sjokoladekolleksie. Die boksies is gemaak van stywe karton met 'n mat swart afwerking. Goudfoelie-stempeling beklemtoon 'n maanmotief en die handelsnaam, terwyl opstygende voëls vryheid verteenwoordig. Selektiewe vernislaag en reliëfwerk voeg tekstuur aan die oppervlak toe, en 'n goue voering word binne-in aangebring. 'n Gedrukte smaakgids beskryf elke sjokolade, en die binneste bakkie hou die stukke in orde. Drie groottes word aangebied, van 180 tot 300 millimeter in lengte. Die doel is om die sjokolade as 'n verfynde geskenk aan te bied.

The Recognition

About the A' Design Award in Brons

Una Luna Collection Sjokolade Verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Una Luna Collection Sjokolade Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Una Luna Collection Sjokolade Verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Una Luna ("One Moon") chocolate packaging is meant to capture luxury, mystery, and grace. Inspired by the beauty of moonlit evenings, the design contrasts visually strikingly by combining a deep black matte surface with gold foil embellishments. Rising birds and the golden moon represent liberty and luxury, therefore turning every chocolate box into a sophisticated encounter. Excellent printing makes the box feel special in consumers' hands and on the shelf.
Dimensions & Packaging: Large Box: 300mm x 180mm x 50mm
Medium Box: 240mm x 140mm x 45mm
Small Box: 180mm x 100mm x 40mm
Tags: chocolate candy, chocolate luxury packaging, gold, moon
Production Technology: Rigid cardboard with a matte black finish for elegance and durability forms the Una Luna package. Selective varnishing gives texture; gold foil stamping accentuates the moon and branding. Embossing accentuates tactile appeal and helps important features stand out. The inside gold lining improves the unboxing experience.
Design Challenge: Designing Una Luna's packaging proved mostly difficult in balancing luxury with brand narrative. It had to be premium and convey the moon's relationship to mystery, elegance, and retreat as well as feel good. Developing a unique design that distinguishes itself in the cutthroat confectionery industry while preserving a coherent visual identity throughout several flavors was another difficulty. The answer was to use a strong but understated color palette, apply high-end printing techniques, and make sure every variation in the collection kept its originality while also being harmonic complete. Una Luna's packaging deftly communicates both luxury appeal and an immersive brand narrative by combining innovative graphics with superior materials.
Research: Una Luna's packaging research concentrated on consumer psychology and how luxury aesthetics affect buying choices. Research show that black and gold color schemes are quite connected with elegance and premium quality. To improve the sensory attraction, tactile details including varnishing and embossing were also included. According to market research, the impression of gourmet chocolates depends much on packaging, hence strategic use of simple but strong design elements that express elegance and uniqueness results. These components together guarantees that Una Luna chocolates will be seen as a premium luxury.
Inspiration: The moon's enigmatic charm and a tranquil riverbed under a starry night sky inspire Una Luna. Like fine chocolates, the idea evokes peace, richness, and individuality. Birds flying across a golden moon symbolize freedom and transcendence, supporting the idea that Una Luna chocolates offer escape from the daily. Natural motifsin the design illustrate how the company values craftsmanship and purity.
Project Duration: May 2024 US - June 2024 US
Operation Flow: Una Luna's packaging is meant to improve user experience in all its elements. The box's robust but elegant construction offers protection while preserving an easy unpacking mechanism. While the printed taste guide provides a clear picture of the several chocolates, the gold foil-stamped moon makes a great first impression. The way the chocolates are arranged inside is painstakingly designed to offer a visually appealing and orderly appearance, so simplifying and fun the choosing procedure becomes. The high-quality materials guarantee longevity and communicate uniqueness.
Team Members: Olha Takhtarova