Tels Cargo Handelsmerkidentiteit by Nargiza Usmanova

Tels Cargo Handelsmerkidentiteit by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2025 A' Design Award in Yster in Reklame, Bemarking en Kommunikasie Ontwerp Competition Category.

YsterReklame· 2025

Tels Cargo Handelsmerkidentiteit

by Nargiza Usmanova

Client: TELS Cargo

A' Design Award in Yster Winner in Reklame Category

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Verified Award Winner

Verify Award Status for #172023

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Colors

The Design

About Tels Cargo Handelsmerkidentiteit

Tels Cargo is 'n handelsmerkidentiteit wat geskep is vir 'n Europese vervoermaatskappy wat op motorvoertuigvrag fokus. Die logo behou die oorspronklike tipografie, kleurpalet en vyf-streep-simbool van 'n pallet, sodat herkenning behou word. 'n Sirkelvormige element verteenwoordig die son en lig. Die letters G en O in die woord Cargo is saamgevoeg om beweging aan te dui. Die identiteit word toegepas op vragmotorontwerpe, muurkalenders, kantoorbenodigdhede, groetekaartjies, waterbottels, sakke, muurhorlosies, uitstallingstalletjies en geskenke. 'n Grys en oranje kleurpalet ondersteun 'n moderne en professionele voorkoms.

The Recognition

About the A' Design Award in Yster

Tels Cargo Handelsmerkidentiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Tels Cargo Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Tels Cargo Handelsmerkidentiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Dimensions & Packaging: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Tags: Branding, Identity, Graphic design, Logo design, Visual design
Production Technology: All advertising product layouts are created using graphic design software.
Design Challenge: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
Research: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Inspiration: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Project Duration: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Operation Flow: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Patents: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Image Credits: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk