Xi Feng Jiu Tian Qi Baijiu-verpakking by Wen Liu

Xi Feng Jiu Tian Qi Baijiu-verpakking by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2026

Xi Feng Jiu Tian Qi Baijiu-verpakking

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award in Brons Winner in Verpakking Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xi Feng Jiu Tian Qi Baijiu-verpakking

Xi Feng Jiu Tian Qi is 'n verpakkingsontwerp vir 'n premium Chinese baijiu. Die bottel is van plaaslike kristal gemaak, met goud geëlektroplateer en afgewerk met lasergegraveerde patrone. Die doppie is van aluminiumlegering gemaak en met kristal-diamantslypsels beset. Die vorm van die doppie is geïnspireer deur die feniks-kroon wat bruide in antieke China gedra het. Die geskenkboks is van akriel gemaak en het 'n kenmerkende vorm. Die deksel styg soos 'n gordyn en onthul geleidelik die bottel. Die beweging herinner aan die oplig van die rooi sluier in tradisionele Chinese troues.

The Recognition

About the A' Design Award in Brons

Xi Feng Jiu Tian Qi Baijiu-verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Xi Feng Jiu Tian Qi Baijiu-verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Xi Feng Jiu Tian Qi Baijiu-verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
Dimensions & Packaging: 175mm*120mm*285mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
Design Challenge: The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
Project Duration: September 2023, Shenzhen, China
Operation Flow: The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
Team Members: Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan