Silwer Verpakking · 2026
Zhen Yuan Zeng Baijiu-verpakking
by Wen Liu
- A' Design Award in Silwer 2026 in Verpakking
- CLIENT: Shenzhen Oracle Creative Design Co.,Ltd.
- Estimated Number of Design Views: 36,086
- Verification code 9323B06329 · Verify this award
Colors
About Zhen Yuan Zeng Baijiu-verpakking
Zhen Yuan Zeng is 'n verpakkingsontwerp vir 'n verouderde baijiu, 'n tradisionele Chinese sterk drank. Die bottel is van keramiek gemaak en gevorm as 'n moderne weergawe van die tradisionele drankkruik. Presiese geometriese fasette verfyn die klassieke vorm en verminder die visuele gewig daarvan. Die gegolfde doppie verwys na die stadige veroudering van die drank binne-in die kruik. Die bottel is toegedraai in sulfaatpapier, wat die buitelyn versag en die vorm gedeeltelik verberg. Die papier word deur die verbruiker afgetrek, sodat die bottel stap vir stap onthul word. Die verpakking meet 85 by 85 by 165 millimeter.
About the A' Design Award in Silwer
Zhen Yuan Zeng Baijiu-verpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Zhen Yuan Zeng Baijiu-verpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Zhen Yuan Zeng Baijiu-verpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Press Kit
- Unique Properties
- With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
- Dimensions & Packaging
- 85mm*85mm*H165mm
- Tags
- Premium Baijiu, Cultural Tracing
- Production Technology
- The bottle is made of ceramic and wrapped in sulphate paper on the outside.
- Design Challenge
- The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
- Research
- Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
- Inspiration
- The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
- Project Duration
- August 2024, Shenzhen, China
- Operation Flow
- The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
