Ankodoki Soet Boontjie-jellie by Fumiko Okazeri

Ankodoki Soet Boontjie-jellie by Fumiko Okazeri is a highly esteemed winner of the very prestigious 2026 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2026

Ankodoki Soet Boontjie-jellie

by Fumiko Okazeri

Client: KINOSHITASEIAN Co., Ltd.

A' Design Award in Brons Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #176283

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Colors

The Design

About Ankodoki Soet Boontjie-jellie

Hierdie verpakking is geskep vir die yokan-reeks wat deur 'n gevestigde Japannese boontjiepasta-vervaardiger bekend gestel is. Terwyl dit die tradisionele waarde van yokan behou, breek dit weg van die konvensionele swaar verpakkingstyl. Die nostalgiese maar tog ongedwonge ontwerp bring warmte en toeganklikheid, wat perfek pas by die organiese en eenvoudige smaak van die lekkernye. Dit word selfs verwelkom deur diegene wat onbekend is met wagashi, en is hoog aangeprys en het talle toekennings beide in Japan en in die buiteland gewen.

The Recognition

About the A' Design Award in Brons

Ankodoki Soet Boontjie-jellie is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Ankodoki Soet Boontjie-jellie 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Ankodoki Soet Boontjie-jellie bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: While preserving the authentic value of traditional yokan, this design redefines the conventional image of heavy packaging. By incorporating hand-drawn ingredient illustrations and vivid visuals, it creates a friendly, casual impression that evokes both nostalgia and warmth. The additive-free, naturally colored taste is conveyed through an organic expression, appealing even to audiences unfamiliar with wagashi.
Dimensions & Packaging: Width 30 mm x Depth 18 mm x Height 82 mm
Tags: Casual style, watercolor illustration, organic concept, reinterpretation of tradition, Japanese sweets, modern wagashi, natural texture, cheerful experience
Production Technology: Each individual package uses coated cardboard designed to withstand contact with liquid yokan during production. For the gift box, a refined, subdued color palette was selected to convey dignity as a present. While maintaining an elegant atmosphere, the vivid visual impact revealed upon opening enriches the experience, transforming the moment of enjoying traditional Japanese sweets into a special, delightful occasion.
Design Challenge: The project initially focused on ohagi, a fresh confection of bean paste and glutinous rice. However, issues of short shelf life and waste posed significant risks. Leveraging expertise in yokan, we proposed shifting from a five-piece to a ten-piece concept. With yokan’s year-long shelf life, the plan evolved into developing eight varieties. Though production volume and time demands were challenging, the result was a vibrant and distinctive lineup.
Research: We purchased yokan from long-established to newly opened confectioners, analyzing packaging design, its relation to taste, and structural details. Inspiration was also drawn from other wagashi and even Western sweets. The study revealed the need to address both individual enjoyment and gift-giving. Thus, adjustments such as edge treatments of illustrations when boxed and fine refinements were applied to elevate overall quality.
Inspiration: This project originated when a long-established bean paste manufacturer, primarily engaged in OEM production, launched its own brand. Entering the BtoC market represented a significant challenge, particularly in contemporary Japan where Western confectionery is more favored. The key issue was how to effectively reach younger generations less familiar with traditional Japanese sweets.
Project Duration: This private label store opened on May 30, 2024.
Operation Flow: In social gatherings, the assortment of yokan varieties encourages lively communication, as guests enjoy choosing and sharing different flavors together. Since every type is made without additives, they can be enjoyed safely and with peace of mind by children and families alike.