Pinar Nature Blend Drankverpakking deur Burkan Ciftciguzeli and Ibrahim Gulbas

Die ontwerp Pinar Nature Blend Drankverpakking deur Burkan Ciftciguzeli and Ibrahim Gulbas is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2026

Pinar Nature Blend Drankverpakking

deur Burkan Ciftciguzeli and Ibrahim Gulbas

Kliënt: B12 Creative Branding

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

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Kleure

Die Ontwerp

Oor Pinar Nature Blend Drankverpakking

Pinar Nature Blend is 'n verpakkingsontwerp vir 'n familie plantgebaseerde drankies. Die ontwerp pas 'n eenvoudige, moderne en holistiese visuele argitektuur toe op die kruiedrankkategorie. Natuurlike tone word gekombineer met illustratiewe elemente en fotografiese beelde van die inhoud. 'n Duidelike hiërargie help kopers om elke variant vinnig te herken. Skerp oorgange word gebruik in plaas van sagte gradiënte, sodat drukwerk op kartonoppervlakke skoon en konsekwent bly. Die resultaat verminder visuele rommel en onderskei die produkfamilie van mededingende items op die rak.

Die Erkenning

Oor die A' Design Award in Brons

Pinar Nature Blend Drankverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Pinar Nature Blend Drankverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Pinar Nature Blend Drankverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: They created a simple, modern, and holistic design architecture for the herbal beverage category. Natural tones, illustrative touches, a clean hierarchy, and content-focused visuals allowed the product family to display a calm yet powerful shelf presence. This presence also clearly distinguished it from competitors. The design reflects a balanced aesthetic approach that offers a clear value proposition to the consumer.
Afmetings & Verpakking: Widht 90 mm x Depth 58,5 mm x Height 195,5 mm
Etikette: tetrapak, plant, beverages, Pınar, Turkiye, Türkiye, packaging, branding,
Produksietegnologie: Since Tetrapak is a packaging type, they used sharp transitions in the design to avoid problematic screens that may occur during printing. This approach ensured a clean and consistent print.
Ontwerpuitdaging: The main challenge was reducing visual complexity while maintaining strong brand recognition on Tetrapak surfaces, which was overcome by establishing a clear visual hierarchy and using controlled transitions to ensure print consistency.
Navorsing: Market analysis, shelf observation, and consumer behavior studies were conducted to identify visual clutter issues in the plant-based beverage category, leading to a simplified design system that improves readability and product differentiation.
Inspirasie: Nature Blend emerged from a desire to highlight the inherent simplicity of herbal beverages. The illustrative cup drawing symbolizes the warmth of the human touch, while the actual image referencing the content represents the reality of nature. The convergence of these two worlds provides a sense of clarity and confidence to consumers searching for truth on cluttered shelves.
Projekduur: The design process of our project, which we launched in Istanbul, was completed in March 2024. It hit the shelves with consumers in 2025.
Bedryfsvloei: Nature Blend sits quietly on a shelf, but at first glance, it tells its story. Its visual world invites you in, its colors guiding you. Within its simple layout, it creates a natural and heartfelt connection.
Spanlede: Burkan Ciftciguzeli and Ibrahim Gulbas