Wellkaya Primêre Funksie: Manna Kruie-koekies deur Dheeraj Bangur

Die ontwerp Wellkaya Primêre Funksie: Manna Kruie-koekies deur Dheeraj Bangur is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2026

Wellkaya Primêre Funksie: Manna Kruie-koekies

deur Dheeraj Bangur

Kliënt: Brandsthan

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

7,457

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #178726

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Wellkaya Primêre Funksie: Manna Kruie-koekies

Boekteks: Die verpakkingstelsel kommunikeer funksionele kruie-voordele deur 'n duidelike tipografiese hiërargie en gestruktureerde inligtinguitleg. Drie variante word onderskei deur beheerde kleurkodering, konsekwente roosterbelyning, en bondige ikonografie vir vinnige herkenning. Ouwêreldse botaniese gravures verwys na tradisionele kruiekennis, terwyl vereenvoudigde komposisies leesbaarheid in kleinhandelomgewings behou. Ingehoue besonderhede ondersteun helderheid en konsekwentheid. Die ontwerp balanseer kulturele verwysings met eietydse struktuur, wat leesbaarheid en differensiasie verseker.

Die Erkenning

Oor die A' Design Award in Brons

Wellkaya Primêre Funksie: Manna Kruie-koekies is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Wellkaya Primêre Funksie: Manna Kruie-koekies 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Wellkaya Primêre Funksie: Manna Kruie-koekies bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
Afmetings & Verpakking: 174 mm x 60 mm x 198 mm
Etikette: Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
Produksietegnologie: The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
Ontwerpuitdaging: The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
Navorsing: This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
Inspirasie: The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
Projekduur: The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
Bedryfsvloei: The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.