Spotlight Toothpaste Packaging Primêre Funksie: Tandepasta-verpakking deur Kazuo Fukushima and Haruka Takeuchi

Die ontwerp Spotlight Toothpaste Packaging Primêre Funksie: Tandepasta-verpakking deur Kazuo Fukushima and Haruka Takeuchi is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Yster in die Verpakkingsontwerp-kompetisiekategorie.

YsterVerpakking· 2026

Spotlight Toothpaste Packaging Primêre Funksie: Tandepasta-verpakking

deur Kazuo Fukushima and Haruka Takeuchi

Kliënt: Lion Daily Necessities Chemicals (Qingdao) Co., Ltd.

Wenner van die A' Design Award in Yster in die Verpakking-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #179693

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Spotlight Toothpaste Packaging Primêre Funksie: Tandepasta-verpakking

Boekteks: Spotlight is 'n tandepasta-verpakkingsontwerp wat verbleikingsdoeltreffendheid omskep in 'n visuele ervaring. In plaas daarvan om op konvensionele wit beelde staat te maak, gebruik die ontwerp lig as 'n metafoor om ensiematiese aktivering en gefokusde verbleikingsprestasie oor te dra. 'n Stralende sirkelvormige grafika en holografiese oppervlakeffekte skep diepte en presisie, wat funksionele voordele toelaat om met die eerste oogopslag waargeneem te word. Die stelsel balanseer wetenskaplike geloofwaardigheid met rakbaarheid, terwyl dit konsekwentheid oor produkvariasies handhaaf deur 'n verenigde visuele struktuur en beheerde kleuraksente.

Die Erkenning

Oor die A' Design Award in Yster

Spotlight Toothpaste Packaging Primêre Funksie: Tandepasta-verpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Spotlight Toothpaste Packaging Primêre Funksie: Tandepasta-verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Spotlight Toothpaste Packaging Primêre Funksie: Tandepasta-verpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Spotlight is a toothpaste packaging design developed for the Chinese market, translating whitening efficacy into a visual experience. A radiant circular graphic symbolizes enzymatic activation and light focused whitening, transforming functional benefits into an intuitive visual language. The design balances Japanese clinical credibility with localized high tech aesthetics, creating strong shelf impact while maintaining brand consistency across multiple SKUs.
Afmetings & Verpakking: Paperboard box: approx. 185 mm (H) × 45 mm (W) × 35 mm (D).
Toothpaste tube: approx. 160 mm (H) × 50 mm (W).
Materials include coated paperboard, aluminum laminated plastic tube, holographic foil layer. Metric ISO standards applied throughout production.
Etikette: Packaging design, Oral care, Whitening, Enzyme technology, Chinese market, Japanese brand, Holographic effect, Visual communication
Produksietegnologie: The packaging utilizes offset printing combined with holographic foil stamping to create dynamic light reflection effects. Multilayer gradients and radial patterns were precisely calibrated to maintain legibility under various lighting conditions. Matte and glossy finishes are selectively applied to enhance contrast, while standard recyclable paperboard and laminated tubes ensure compatibility with mass production.
Ontwerpuitdaging: The main challenge was visualizing an invisible functional benefit enzymatic whitening without overusing exaggerated claims or generic white imagery. Balancing Japanese clinical restraint with Chinese preferences for visual impact required extensive iteration, material testing, and cross cultural alignment to ensure credibility, manufacturability, and strong retail presence simultaneously.
Navorsing: Type of Research: Applied design research.
Objectives: Visualize whitening efficacy beyond conventional cues.
Methodology: Market analysis, visual testing, material experiments.
Tools: Competitive audits, prototyping, lighting simulations.
Participants: Design team and brand stakeholders.
Results: Enhanced shelf visibility and clearer efficacy perception.
Impact: Improved brand differentiation and consumer trust in a crowded market.
Inspirasie: The project was inspired by the challenge of differentiating whitening products in China’s highly saturated oral care market. Rather than emphasizing white as a color, the design explores light as a metaphor for efficacy, clarity, and trust. Scientific principles of enzymatic whitening and optical perception were studied to create a visual system that communicates performance through illumination rather than decoration.
Projekduur: The project started in November 2024 in Shanghai and was completed in March 2025. It was developed for Lion Corporation China in collaboration with local production partners and launched nationwide in the Chinese retail market in 2025.
Bedryfsvloei: Consumers interact with the design visually before use: shifting light reflections guide the eye toward the central enzyme symbol, intuitively suggesting activation and efficacy. Color coded accents enable quick scent recognition without disrupting brand unity. The packaging communicates product value instantly on shelf, reducing decision time and enhancing perceived performance before first use.
Spanlede: Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Fanso Zhang
Creative Agency : FUDESIGN
Beeldkrediete: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD