Heritage Wrap Beverage Packaging Primêre Funksie: Drankverpakking deur Kazuo Fukushima and Aya Tanaka

Die ontwerp Heritage Wrap Beverage Packaging Primêre Funksie: Drankverpakking deur Kazuo Fukushima and Aya Tanaka is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2026

Heritage Wrap Beverage Packaging Primêre Funksie: Drankverpakking

deur Kazuo Fukushima and Aya Tanaka

Kliënt: Meiji China Investment Co.,Ltd.

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

18,469

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #179695

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Heritage Wrap Beverage Packaging Primêre Funksie: Drankverpakking

Boekteks: Hierdie drankverpakkingontwerp herinterpreteer 'n klassieke swarttee-latte deur 'n eietydse grafiese uitdrukking. Tradisionele sierlike motiewe word geabstraheer tot 'n deurlopende omvoupatroon wat sigbaarheid uit alle hoeke verhoog terwyl dit 'n ritmiese visuele vloei skep. 'n Gestruktureerde sentrale etiket vestig duidelikheid en hiërargie, en balanseer dekoratiewe rykdom met leesbaarheid. Die ontwerp lewer 'n verfynde dog toeganklike teenwoordigheid, wat sterk rakherkenning en visuele konsekwentheid oor uiteenlopende kleinhandelomgewings verseker.

Die Erkenning

Oor die A' Design Award in Silwer

Heritage Wrap Beverage Packaging Primêre Funksie: Drankverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Heritage Wrap Beverage Packaging Primêre Funksie: Drankverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Heritage Wrap Beverage Packaging Primêre Funksie: Drankverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
Afmetings & Verpakking: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Etikette: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
Produksietegnologie: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Ontwerpuitdaging: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
Navorsing: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Inspirasie: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Projekduur: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Bedryfsvloei: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Spanlede: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Beeldkrediete: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD