Mobility Future Within Reach Handelsmerkkommunikasie by Hayato Itakura

Mobility Future Within Reach Handelsmerkkommunikasie by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 A' Design Award in Silwer in Reklame, Bemarking en Kommunikasie Ontwerp Competition Category.

SilwerReklame· 2026

Mobility Future Within Reach Handelsmerkkommunikasie

by Hayato Itakura

Client: tacto Inc.

A' Design Award in Silwer Winner in Reklame Category

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Verified Award Winner

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Colors

The Design

About Mobility Future Within Reach Handelsmerkkommunikasie

Mobility Future Within Reach is 'n handelsmerkkommunikasieprogram wat geskep is vir 'n opvoedkundige toergeleentheid oor toekomstige mobiliteit. Die middelpunt is 'n groot diorama gemaak van Fine Flute-karton, met 'n hoogte van 1030 mm, 'n breedte van 1456 mm en 'n diepte van 500 mm. Elke deel is met 'n laser gesny en daarna met die hand aanmekaargesit. Interaktiewe meganismes laat voertuie beweeg, geboue verlig en die stad reageer deur lig, klank en beweging. Die herwinbare materiaal ondersteun die volhoubaarheidstema en help kinders om toekomstige mobiliteit deur spel te verbeel.

The Recognition

About the A' Design Award in Silwer

Mobility Future Within Reach Handelsmerkkommunikasie is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Mobility Future Within Reach Handelsmerkkommunikasie 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Mobility Future Within Reach Handelsmerkkommunikasie is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
Dimensions & Packaging: Diorama
H1,030mm W1,456mm D500mm
Tags: Integrated Creative, VI, Diorama, Web, Graphic Design
Production Technology: Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence.
Inspiration: For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration.
Project Duration: The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
Operation Flow: When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
Team Members: Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc.
Image Credits: Masato Ishibashi / Photography
moi. / Illustration