Kokorozashi Mirror Korporatiewe Identiteit Naamborde deur Unou Jikenn, Inc.

Die ontwerp Kokorozashi Mirror Korporatiewe Identiteit Naamborde deur Unou Jikenn, Inc. is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Brons in die Reklame, Bemarking en Kommunikasie Ontwerp-kompetisiekategorie.

BronsReklame· 2026

Kokorozashi Mirror Korporatiewe Identiteit Naamborde

deur Unou Jikenn, Inc.

Kliënt: Mitsui & Co., Ltd.

Wenner van die A' Design Award in Brons in die Reklame-kategorie

15,938

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #181004

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Kokorozashi Mirror Korporatiewe Identiteit Naamborde

Kokorozashi Mirror is 'n korporatiewe identiteit-naambordinstallasie wat vir Mitsui & Co., Ltd. geskep is. Die naambord is geplaas in 'n stasiedeurgang wat aan die maatskappy se hoofkantoor verbind. Foto's van werknemers en werkplektonele verteenwoordig tien besigheidsafdelings. Handgeskrewe boodskappe wat oor die beelde geplaas is, druk die aspirasies van elke afdeling uit. 'n Spieël staan aan die einde van die deurgang en dra die handelsmerkslagspreuk It all begins with Kokorozashi. Kykers sien hul eie weerkaatsing saam met die boodskap, wat tot persoonlike besinning uitnooi.

Die Erkenning

Oor die A' Design Award in Brons

Kokorozashi Mirror Korporatiewe Identiteit Naamborde is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Kokorozashi Mirror Korporatiewe Identiteit Naamborde 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Kokorozashi Mirror Korporatiewe Identiteit Naamborde bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
Afmetings & Verpakking: Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Etikette: OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
Produksietegnologie: This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
Ontwerpuitdaging: The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
Navorsing: To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
Inspirasie: As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
Projekduur: Published: August 28, 2025 to Present in Tokyo, Japan.
Bedryfsvloei: The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
Spanlede: Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato
Beeldkrediete: Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.