Zona Primary Function: Handelsmerk en Verpakking by Cansu Dagbagli Ferreira

Zona Primary Function: Handelsmerk en Verpakking by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 A' Design Award in Silwer in Reklame, Bemarking en Kommunikasie Ontwerp Competition Category.

SilwerReklame· 2026

Zona Primary Function: Handelsmerk en Verpakking

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

A' Design Award in Silwer Winner in Reklame Category

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Colors

The Design

About Zona Primary Function: Handelsmerk en Verpakking

Book Text: Zona is die eerste harde seltzer van Angola, wat plaaslike erfenis met 'n eietydse estetika oorbrug, met 'n handelsmerkidentiteit geïnspireer deur die Huambo-fonteine en die Okavango-rivier. Die ontwerp fokus op 'n eietydse, gewaagde estetika wat eenkleurige vrugtegebaseerde paletten en geometriese ikone gebruik om aandag te trek. 'n Pasgemaakte logotipe inkorporeer 'n verborge waterspat, wat die essensie van lewe en die vloei van die riviere simboliseer. Deur lewendige kleure met 'n skoon, witgebaseerde uitleg te kombineer, bied Zona 'n vars, opbeurende visuele ervaring wat sy oorsprong vier deur 'n jong, ontwerpgedrewe lens.

The Recognition

About the A' Design Award in Silwer

Zona Primary Function: Handelsmerk en Verpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Zona Primary Function: Handelsmerk en Verpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Zona Primary Function: Handelsmerk en Verpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimensions & Packaging: Aluminium 330 ml drink cans
Tags: drink, alcohol, colorful, cocktail, angola, fruits
Production Technology: Design printed directly on the cans with Pantone system inks.
Design Challenge: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Research: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiration: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Project Duration: 6 months, Angola, USA and France
Operation Flow: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.