White Album Musiekalbum-verpakking by Cons Pros is a highly esteemed winner of the very prestigious 2026 A' Design Award in Brons in Verpakkingsontwerp Competition Category.
BronsVerpakking· 2026
White Album Musiekalbum-verpakking
by Cons Pros
Client: Cons Pros
A' Design Award in Brons Winner in Verpakking Category
- 5,742
- Verified Award Winner
- Verify Award Status for #181877
The Design
About White Album Musiekalbum-verpakking
White Album is 'n verpakkingsontwerp vir 'n musiekalbum, gevorm as 'n boubare ruimtetuigmodel. Die buiteboks is suiwer wit en bevat 'n skuifhouer met 'n sketspatroon, met UV-drukwerk wat reënboogkleurige lig weerkaats. Die deksel is versier met silwerfoeliestempeling en 'n driedimensionele grafika. Twee panele en 'n deursigtige kajuit word saamgestel tot 'n voëlgeïnspireerde tuig wat dien as 'n lessenaarversiering en 'n foonstaander. 'n NFC-skyfie gee toegang tot die digitale album, en die CD word in die basis gestoor. Die lirieboekie vou oop tot 'n plakkaat.
The Recognition
About the A' Design Award in Brons
White Album Musiekalbum-verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat White Album Musiekalbum-verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. White Album Musiekalbum-verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The outer packaging features a pure white box with a sketch patterned slipcase outlining a spacecraft form. The character Bai is UV printed on the front, while the back model parts precisely form the name Zhang Yuan. The lid is silver hot stamped with the title and a three dimensional graphic, expressing mechanical aesthetics. Inside, two panels and a transparent cabin assemble into the Feathered Craft, functioning as both a desktop ornament and phone stand. An NFC chip provides instant digital access, while the CD is stored in the base. Large format lyrics expand into a poster, building the universe of White.
- Dimensions & Packaging
- Size 280 x 202 x 62 mm
Packaging includes a pure white rigid box with sleeve. The front features transparent UV printing of White with rainbow light effects and the back forms “Zhang Yuan”through panel graphics. The lid uses silver foil stamping and silver print.
ABS parts include all components base NFC tag and CD. Transparent acrylic encloses the NFC structure. The assembled piece becomes a bird inspired spacecraft display and phone stand. Accessories include a manual stickers and a poster lyric booklet. - Tags
- Album, Assembled Model, Spacecraft, White, Bird, NFC Interaction, Dream for Boys
- Production Technology
- The design integrates graphic art with 3D modeling. Visuals are deconstructed into assembly components, while 3D line drawings are adapted for print. Centered on the theme of White, natural paper and ABS eco plastic are combined with holographic silver, foil stamping, and laser printing to create rainbow light effects. Techniques include transparent UV and holographic foil card, with an embedded NFC chip enabling digital interaction, accompanied by a CD and stickers, balancing structure, texture, and technology.
- Design Challenge
- The core challenge included transforming abstract concepts, the artists image, and the 3D form of the logo into a mass producible assembly model. The design needed to balance structural strength, assembly experience, NFC interaction, CD storage, and phone-stand functionality, ensuring a seamless integration of artistic expression, industrial structure, and practical use, while maintaining precision and conceptual integrity.
- Research
- Through market research, we defined Zhang Yuan's image of sunshine and dreams, fan expectations, and the concept of White. Inspired by the studio logo, the design integrates a model kit, NFC interaction, and spacecraft stickers. Based on the artist team's requirements, our design team led overall planning, graphic design, and structural development. The final outcome unifies album, model, artist identity, and digital music, combining collectible, assembly, practical, and commemorative value.
- Inspiration
- The overall design of White is inspired by a boy toy model kit, incorporating the form of a spacecraft. When assembled, it transforms into a white bird in flight, also representing the three dimensional form of Zhang Yuan Studio logo. Zhang Yuan, known as Bird, is seen as bright and warm. Bird can fly reflects his simple yet determined belief in pursuing dreams. The album symbolizes a boy assembling his dreams through talent and effort, finally soaring onto a radiant stage.
- Project Duration
- September to December 2025
- Operation Flow
- Unboxing: the sleeve subtly reveals Zhang Yuan, while the UV printed White reflects rainbow light.
Assembly: parts are detached and built into a flying bird using the silver printed manual, embodying the Bird can fly dream.
Interaction: tap the NFC chamber to access the digital album; the base stores a holographic CD with light shifting white graphics.
Creation: add spaceship stickers to transform the bird into a cosmic vessel.
Listening: unfold the poster style lyric booklet with color coded songs, completing the ritual of White. - Team Members
- Art Director: Pine
Designer: Nap, Pom, Somei - Image Credits
- PHOTO COPYRIGHT: CONS PROS
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