Cistanche Desertico Drankverpakking deur Lei Wen

Die ontwerp Cistanche Desertico Drankverpakking deur Lei Wen is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2026

Cistanche Desertico Drankverpakking

deur Lei Wen

Kliënt: Tocreate Brand

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

5,724

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #182731

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Cistanche Desertico Drankverpakking

Cistanche Desertico is 'n verpakkingsontwerp vir 'n plantgebaseerde drankie gemaak met cistanche deserticola-peptied. Die verpakking is 'n kompakte boks wat maklik in 'n sak pas. Die struktuur is liggewig en modulêr, sodat die drankie binne-in met 'n enkele openingstap verwyder kan word. Die boks is gemaak van wit karton met goue foeliestempeling, wat 'n minimalistiese en formele visuele styl ondersteun. Die ontwerp beweeg weg van die swaar voorkoms van tradisionele tonikumverpakking en spreek die daaglikse gewoontes van jong kantoorwerkers aan.

Die Erkenning

Oor die A' Design Award in Brons

Cistanche Desertico Drankverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Cistanche Desertico Drankverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Cistanche Desertico Drankverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
Afmetings & Verpakking: 230*158*145毫米
Etikette: Big health brands, plant-based beverages, packaging design
Produksietegnologie: White cardboard box with gold foil stamping.
Ontwerpuitdaging: How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
Navorsing: 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.

2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."

3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.

4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging.
Inspirasie: Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
Projekduur: The project will be launched in 2025 and enter the production and sales phase.
Bedryfsvloei: This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
Patente: donge ejiao
Spanlede: LEO