Die ontwerp Massaya Wynverpakking deur BRANDiT. is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2014 A' Design Award in Yster in die Verpakkingsontwerp-kompetisiekategorie.

YsterVerpakking· 2014

Massaya Wynverpakking

deur BRANDiT.

Kliënt: BRANDiT.

Wenner van die A' Design Award in Yster in die Verpakking-kategorie

17,695

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #32564

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Massaya Wynverpakking

Massaya is 'n dekoratiewe verpakking wat ontwerp is om twee wynbottels te hou. Die meeste wynverpakkings word vir vertikale vertoning gemaak en word weggegooi sodra die bottels verwyder is. Massaya bied 'n herbruikbare alternatief. Die verpakking is horisontaal, omdat wyn die beste in daardie posisie gestoor word, en dit lyk soos 'n ou-tydse boek. 'n Binneste uitgesnyde vorm, spesifiek vir die twee bottels ontwerp, hou hulle veilig op hul plek. Die sluitingstelsel maak gebruik van twee sykleppe en twee kleiner kleppe, sodat geen plakkers benodig word nie. Die boks kan herlaai word of as 'n dekoratiewe voorwerp op 'n rak gebruik word.

Die Erkenning

Oor die A' Design Award in Yster

Massaya Wynverpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Massaya Wynverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Massaya Wynverpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Afmetings & Verpakking: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Etikette: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Produksietegnologie: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Ontwerpuitdaging: The biggest challenge was to transform the concept into a functional design.
Navorsing: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspirasie: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Projekduur: Winter 2013
Bedryfsvloei: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Spanlede: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Beeldkrediete: Vicken Demirdjian