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Lithuanian Vodka Gold. Diamond Edition Bottelversiering by Studija Creata

Lithuanian Vodka Gold. Diamond Edition Bottelversiering by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.


SilwerVerpakking· 2015

Lithuanian Vodka Gold. Diamond Edition Bottelversiering

by Studija Creata

Client: Stumbras

A' Design Award in Silwer Winner in Verpakking Category

Colors

The Design

About Lithuanian Vodka Gold. Diamond Edition Bottelversiering

Deur respek vir tradisies uit te druk en dit op 'n moderne wyse weer te gee, sit Litause Vodka voort met sy reeks beperkte uitgawe vodka. Hierdie keer het unieke stukke van Litause volkskuns – strooi-tuine – as inspirasie gedien. Hierdie diamantvormige ruimtelike komposisies, wat die orde van die heelal simboliseer, het verander in 'n ritme van kruisende lyne. Die spel van lig en weerkaatsings in die oorvleuelende silwer en wit rombusse het 'n ontasbare ruimtelike effek herskep. Tradisie van vervloë tye het begin skitter soos 'n diamant.

The Recognition

About the A' Design Award in Silwer

Lithuanian Vodka Gold. Diamond Edition Bottelversiering is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Lithuanian Vodka Gold. Diamond Edition Bottelversiering 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Lithuanian Vodka Gold. Diamond Edition Bottelversiering is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Expressing respect for traditions and rendering them in a modern manner, Lithuanian Vodka is continuing its series of limited edition vodka dedicated to this theme. By applying modern decor and providing contemporary expression, folk art spatial structures turned into a rhythm of intersecting lines. The play of light and reflections in the overlapping silver and white rhombi recreated an intangible spatial effect. Tradition of times past began to sparkle like a diamond.
Dimensions & Packaging
Capacity: 700 ml. Dimensions: 70 (w) x 310 (h) mm.
Tags
Lithuanian, vodka, limited, premium, diamond, white, ethnographic, design, Stumbras, Studija Creata
Production Technology
Decoration: water-based lacquer coating, hot stamping, silk printing
Design Challenge
Finding a way to expose 3D objects in 2D surface without losing spatial appearance. We limited color range to white matt glass, white decor, white metal foil. The play of those three contiguous colors creates an unexpected spatial effect: depending on the light and view angle either white decor dominates or silver elements appear.
Research
Analysing the meaning of symbols in traditional folk art to transfer their message to nowaday environment.
Inspiration
This time as an inspiration served unique pieces of Lithuanian folk art - straw gardens - pieces of straw are strung together to form diamond-shaped spatial compositions which symbolize the order of the universe. According to ritual custom, straw gardens were used to decorate the home during life's most important moments - for weddings, births, or on Christmas Eve - as a token of harmony.
Project Duration
"Lithuanian Vodka Gold. Diamond Edition" was introduced in autumn 2014.
Operation Flow
The design serves as a link between traditions and modern viewpoint: straw gardens as a symbol for special occasions along with the luxury appearance inspire the consumer to cherish the importance of the moment.
Team Members
Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits
Edgaras Marozas

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