Stumbro Starka Bottelontwerp en Etikette by Studija Creata is a highly esteemed winner of the very prestigious 2016 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.
SilwerVerpakking· 2016
Stumbro Starka Bottelontwerp en Etikette
Client: Stumbras
A' Design Award in Silwer Winner in Verpakking Category
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The Design
About Stumbro Starka Bottelontwerp en Etikette
Die beeld van Stumbro Starka is wesenlik verander deur 'n geheel uit sy dele te skep: van die nuwe, uniek gevormde, donker glasbottel versier met verhoogde kalligrafie en die ryk etiket wat die legende van die drankie vertel, tot die bottelstopper versier met 'n eikebladkrans. Die ooievaar-karakter het as 'n simbool van herkenning verskyn. Gevang in die onverwagte rol van 'n gasvrye kroegbaas, het die ooievaar 'n intrigerende en aantreklike verteller vir die storie geword.
The Recognition
About the A' Design Award in Silwer
Stumbro Starka Bottelontwerp en Etikette is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Stumbro Starka Bottelontwerp en Etikette 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Stumbro Starka Bottelontwerp en Etikette is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By changing the image of Stumbro Starka, in essence, we created a whole from its parts: from the new, uniquely-shaped, dark glass bottle adorned with raised calligraphy and the rich label which tells the legend of the beverage, to the bottle stopper decorated with an oak leaf wreath.
By maintaining the black, white and red color scheme characteristic of the earlier Stumbro Starka, we wanted to create a reserved, but rich appearance to provide it with an impressive look that its predecessor may not have had. - Dimensions & Packaging
- Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
- Tags
- Lithuanian, Starka, stork, ethnographic, design, Stumbras, Studija Creata
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- With both the shape of the bottle and the graphic elements, we strived to create associations which turn the wheel of time back a good century.
- Research
- As a symbol of recognition, we created the stork character. As the national bird, the stork - sometimes called a "starkus" in Lithuania - helps to strengthen its Lithuanian characteristics as well. Caught in the unexpected role of a hospitable innkeeper, the stork became an intriguing and appealing narrator for the story.
- Inspiration
- They say that in the old days, Lithuanian men would make Starka on the birth of their first son. An aged vodka in honor of the stork's delivery. Strong and special. Triple distilled rye vodka, with the leaves of apples and pears. Apples for richness and pears for a long, full life. Buried in an oak barrel, it would wait patiently for the son's wedding day.
- Project Duration
- Stumbro Starka was updated in 2015.
- Operation Flow
- For the revamp of Stumbro Starka, we want to blow the dust off this interesting and rich beverage. Our goal is for Starka to be known as the unique Lithuanian beverage that it is - one that you should be proud of treating guests to or bringing as a gift.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Head of Product development department, "Stumbras") - Image Credits
- Edgaras Marozas
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