SugarLady Ladies Brand Pop-up Store Uitstalwinkel (Popup Store) Binneruimte-ontwerp by Prism Design is a highly esteemed winner of the very prestigious 2017 A' Design Award in Silwer in Binneruimte- en Uitstallingsontwerp Competition Category.

SilwerInterieur· 2017

SugarLady Ladies Brand Pop-up Store Uitstalwinkel (Popup Store) Binneruimte-ontwerp

by Prism Design

Client: Prism Design

A' Design Award in Silwer Winner in Interieur Category

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Colors

The Design

About SugarLady Ladies Brand Pop-up Store Uitstalwinkel (Popup Store) Binneruimte-ontwerp

SugarLady is 'n uitstalwinkel-binnenshuise ontwerp geskep vir 'n damesklerebrand in Shanghai, China. Die suikerkristal word as die hooftema gebruik, wat die binneruim aan die naam van die handelsmerk koppel. Elke uitstalsel is gebou uit 'n staalraam bedek met 'n industriële nylonvel. LED-panele van 600 by 600 millimeter verlig die selle van binne, sodat elke eenheid sag gloei. Die selle is eenvoudig en lig van gewig, sodat hulle op verskeie maniere saamgestel, geskuif en herrangskik kan word. Die totale area is 6 by 10 meter en sluit 'n paskamer in.

The Recognition

About the A' Design Award in Silwer

SugarLady Ladies Brand Pop-up Store Uitstalwinkel (Popup Store) Binneruimte-ontwerp is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat SugarLady Ladies Brand Pop-up Store Uitstalwinkel (Popup Store) Binneruimte-ontwerp 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. SugarLady Ladies Brand Pop-up Store Uitstalwinkel (Popup Store) Binneruimte-ontwerp is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI