Vinicola Cherchi Wynetiketontwerp by Giovanni Murgia - Redfish Adv

Vinicola Cherchi Wynetiketontwerp by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2017

Vinicola Cherchi Wynetiketontwerp

by Giovanni Murgia - Redfish Adv

Client: Vinicola Cherchi

A' Design Award in Silwer Winner in Verpakking Category

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Verified Award Winner
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Colors

The Design

About Vinicola Cherchi Wynetiketontwerp

Vir 'n historiese wynmakery in Sardinië is dit sedert 1970 ontwerp om die etikette vir die klassieke wyne te herformuleer. Die studie van nuwe etikette wou die skakel bewaar met die tradisie wat die onderneming nastreef. In teenstelling met vorige etikette, het dit gewerk om 'n tikkie elegansie te gee wat goed gaan met die hoë gehalte van die wyne. Vir die etikette is daar gewerk met die Braille-tegniek wat elegansie en styl bring sonder om te weeg. Die blompatroon is gebaseer op 'n grafiese uitwerking van 'n patroon van die kerk Santa Croce in Usini, wat ook die maatskappy se logo is.

The Recognition

About the A' Design Award in Silwer

Vinicola Cherchi Wynetiketontwerp is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Vinicola Cherchi Wynetiketontwerp 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Vinicola Cherchi Wynetiketontwerp is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
Dimensions & Packaging: Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
Tags: wine, labels,
Production Technology: For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
Design Challenge: The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use.
Inspiration: The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
Project Duration: Project started in December 2015 and finished in April 2016 in Olmedo (SS)
Team Members: Art Director: Giovanni Murgia
Image Credits: Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene