Alita Bottelontwerp en Etikette by Studija Creata

Alita Bottelontwerp en Etikette by Studija Creata is a highly esteemed winner of the very prestigious 2017 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2017

Alita Bottelontwerp en Etikette

by Studija Creata

Client: Mv Group

A' Design Award in Silwer Winner in Verpakking Category

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Verified Award Winner
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Colors

The Design

About Alita Bottelontwerp en Etikette

Die hoofdoel van die herontwerp is om die algehele handelsmerkbewustheid te verhoog en die onderskeidende kenmerke soos klassieke produksiemetodes, grondstowwe en kwaliteit uit te lig. Die volledige herbemerking van ALITA sluit 'n nuwe bottel, hernude logo, monografie, kapsule en etiketontwerp in. Die produkte het nou meer elemente spesifiek tot die kategorie van vonkelwyn en sjampanje met 'n inleiding van 'n ligte klassieke aanslag en 'n mate van soliditeit, maar behou oor die algemeen 'n redelik moderne en ligte gevoel.

The Recognition

About the A' Design Award in Silwer

Alita Bottelontwerp en Etikette is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Alita Bottelontwerp en Etikette 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Alita Bottelontwerp en Etikette is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Dimensions & Packaging: Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
Tags: Alita, sparkling wine, design, Studija Creata, Lithuania
Production Technology: Glass bottle. Flexo printing.
Design Challenge: Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
Inspiration: ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
Project Duration: New ALITA was introduced on the eve of the year 2017.
Operation Flow: The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP")
Image Credits: Edgaras Marozas