KannuNaUm Wynetikette by Giovanni Murgia - Redfish Adv

KannuNaUm Wynetikette by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2019 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2019

KannuNaUm Wynetikette

by Giovanni Murgia - Redfish Adv

Client: Cantina Ogliastra

A' Design Award in Silwer Winner in Verpakking Category

36,739

Verified Award Winner

Verify Award Status for #74625

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About KannuNaUm Wynetikette

Die ontwerp van die KannuNaUm-wynetikette word gekenmerk deur die verfynde en minimale styl, verkry deur na simbole te soek wat hul geskiedenis kan voorstel. Gebied, kultuur en passie van wynboere van die Land van die Langlewens word in hierdie twee gekoördineerde etikette saamgevoeg. Alles word verbeter deur die ontwerp van eeufees wingerdstok wat gemaak is met die tegniek van goud wat in 3D gegiet is. 'N Ikonografiese ontwerp wat die geskiedenis van hierdie wyne verteenwoordig, en saam met hulle die geskiedenis van die land waaruit hulle gebore is, Ogliastra, die Land of the Centenaries in Sardinia.

The Recognition

About the A' Design Award in Silwer

KannuNaUm Wynetikette is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat KannuNaUm Wynetikette 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. KannuNaUm Wynetikette is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of these labels starts from the unique characteristic of these wines:the strength of a unique land, the history of this people, the good environment and the secret of longevity. Each of these elements is part of these wines and the labels that represent them.The symbol of the grapevine on this label represents all this, its golden color is the prestige of this great wine born from centenary vines and is the representation of the bond of winemakers with their historical and cultural roots.
Dimensions & Packaging: The labels are 120 mm x 130 mm
Tags: wine, history, label, sardinia, italy
Production Technology: The label was printed on special paper with a tactile sensation. This characteristic gives at the label a more prestigious and important role.
The grapevine is obtained with a special printing technique called "cast gold" that gives a tactile sensation in relief with the elegant presence of gold.
Design Challenge: The challenge for this label was to be able to transfer the importance of this wine that comes from the centenarian vines and that is connected with the history of these territories.
Research: The research for the development of the design starts from the typical elements of this land. We are in Ogliastra - Sardinia, a land at the center of the Mediterranean sea. This is the land of Longevity, here there is the largest number of people reaching 100 years old. The name of the wine which means "our sapling", that is the vine that expands its roots in the territory. The grapevine is the history and the essence of life, the gold recalls the preciousness and elegance.
Inspiration: The strength of a unique land, the history of this people, the good environment and the secret of longevity. all these elements condensed on a single symbol: the golden grapevine. This represents the bond with this land, the history of this people and the essence of this wine, born from grapes of centenarian grapevines.
Project Duration: The project is started in September 2018 and complete in December 2018 in Sassari (Sardinia, Italy). It is presented on media in February 2019 in Tortoli (Sardinia, Italy)
Operation Flow: The design of these labels is designed to give a tactile effect when the bottle is picked up, thanks to the label paper and tactile processing. The visual effect is given by the embossing of the design of the grapevine.
Team Members: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render: Bruno Haver
Print: Tipografia Puddu
Image Credits: Image 1: 3D designer Bruno Haver
Image 2: 3D designer Bruno Haver
Image 3: 3D designer Bruno Haver
Image 4: 3D designer Bruno Haver